Business Analytics Lead: Next Best Action Strategy

PNC Financial Services Group, Inc.; Pittsburgh (Allegheny County); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical/prescription drug coverage

Dental and vision options

401(k) with company match

Paid holidays

Job summary

PNC Financial Services Group, Inc. is seeking a Business Analytics Lead to shape shopping strategy and Next Best Action marketing within its Customer Interaction Management Strategy & Analytics team. Based in multiple U.S.

locations, the role focuses on improving decisioning, engagement, and business performance through advanced analytics. You will drive shopping and marketing strategy, govern rules and contact policies, and collaborate across bank lines to deliver scalable customer interaction

Qualifications

• 5+ years in marketing, customer, channel, or decision analytics with measurable business outcomes.
• Strong analytical and problem-solving skills; able to structure ambiguous problems.
• Experience designing, executing, and interpreting tests and experiments with statistical analysis.

Responsibilities

• Lead analytics processes across multiple functions to create data-driven solutions.
• Mentor junior staff and consult with clients on analytic approaches and implementation.
• Translate complex analytics into concise recommendations for senior leadership.

Skills

5+ years marketing analytics

Analytical thinking

Stakeholder management

Test design & experimentation

SQL

Python

Data visualization

Education

Bachelor's degree

Tools

SQL

Python

Job description

PNC Financial Services Group, Inc. is seeking a Business Analytics Lead to shape shopping strategy and Next Best Action marketing within its Customer Interaction Management Strategy & Analytics team. Based in multiple U.S.

locations, the role focuses on improving decisioning, engagement, and business performance through advanced analytics. You will drive shopping and marketing strategy, govern rules and contact policies, and collaborate across bank lines to deliver scalable customer interaction