Business Analyst, GTM Effectiveness

Sage City; Atlanta (GA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision

401(k) match

32 days PTO

Parental leave

Volunteer days

Tuition reimbursement

Wellness rewards

Career development

Job summary

Sage is seeking a Business Analyst, GTM Effectiveness in Atlanta to design, deliver, and adopt scalable GTM solutions across the Global Model Office. You will translate business needs into clear, implementation-ready requirements while balancing platform capabilities and constraints.

Lead discovery sessions with Sales, RevOps, and Operations, write user stories, define end-to-end processes, support UAT, and ensure traceability across workstreams and regions.

Qualifications

• 5+ years of business analysis experience within complex, cross-functional transformation programs.
• Hands-on Salesforce (Sales Cloud) experience and familiarity with CRM-driven sales processes.
• Ability to facilitate workshops and elicit requirements from diverse stakeholder groups.
• Strong experience writing user stories, functional specs, and acceptance criteria.
• Experience planning and executing UAT with business stakeholders.
• Familiarity with AI and automation tools and applying them to BA workflows.

Responsibilities

• Lead discovery sessions, workshops, and stakeholder interviews to elicit requirements and translate them into clear user stories and acceptance criteria.
• Define and document end-to-end business processes across multiple systems, including data flows and integration points.
• Evaluate business needs against system capabilities and identify opportunities for configuration or enhancements.
• Translate requirements into implementation-ready specifications and manage requirements throughout delivery.
• Lead change impact analysis and cross-functional alignment across Sales, RevOps, IT, and other stakeholders.
• Plan and execute UAT, develop test cases, and provide readouts on outcomes and risks.

Skills

5+ years experience

Sales Cloud

Workshop facilitation

User stories

UAT planning

AI tools awareness

Tools

Sales Cloud

Power BI

Copilot

Claude

Job description

Job Details: Business Analyst, GTM Effectiveness

Full details of the job.

Job Title

Business Analyst, GTM Effectiveness

Job Description

The Business Analyst supports the design, delivery, and adoption of scalable GTM solutions across the Global Model Office and broader GTM Effectiveness initiatives. This role sits at the intersection of business operations, solution design, and IT, translating business needs and stakeholder requirements into clear, traceable, implementation-ready solutions while balancing platform capabilities and constraints. As a shared resource, priorities and allocation are directed by GTM-E leadership.

Key Responsibilities

A Typical Day in the Life

• Facilitating a discovery workshop with Sales, RevOps, and Operations stakeholders to understand current-state workflows and pain points.
• Synthesizing input from stakeholder sessions, intake requests, and cross-functional feedback to identify patterns, gaps, and priorities.
• Writing user stories with clear acceptance and exit criteria tied to documented business needs and process flows.
• Collaborating with IT Business Analysts to ensure business requirements are accurately translated into technical specifications.
• Executing UAT with business stakeholders, documenting results, and delivering readouts on readiness and open risks.

• Lead discovery sessions, workshops, and stakeholder interviews to elicit, analyze, and translate business needs into clear requirements, user stories, process flows, and acceptance criteria.
• Define and document end-to-end business processes across multiple systems, including integration points, data flows, and downstream impacts.
• Evaluate business needs against existing system capabilities, identifying opportunities for configuration, process adaptation, or solution enhancement.
• Partner with IT Business Analysts, technical teams, QA, and business stakeholders to translate requirements into implementation-ready specifications, validate solutions, and manage requirements throughout the delivery lifecycle.
• Lead change impact analysis and cross-functional alignment across Sales, RevOps, IT, Professional Services, Order Management, and other stakeholder groups.
• Plan and execute UAT, including developing test cases, facilitating testing, triaging issues, and providing structured readouts on outcomes, defects, and go/no-go readiness.
• Maintain requirements traceability and governance artifacts, including decision logs and RAID logs, while contributing to reusable frameworks and standards that drive consistent Business Analysis practices across workstreams and regions.

Required Skills and Experience

• 5+ years of business analysis experience within complex, cross-functional transformation programs.
• Hands-on Salesforce (Sales Cloud) experience and familiarity with CRM-driven sales processes (opportunity management, pipeline, forecasting).
• Demonstrated ability to facilitate workshops and elicit requirements from diverse stakeholder groups including senior business leaders.
• Strong experience writing user stories, functional specs, and acceptance criteria that development teams can act on without ambiguity.
• Experience planning and executing UAT with business stakeholders.
• Familiarity with AI and automation tools (e.g., Copilot, Claude and the ability to apply them to BA workflows such as requirements synthesis, documentation, and stakeholder communication.

Preferred

• GTM/sales technology ecosystems (Clari, Highspot, Outreach, CPQ, or similar).
• Data integration patterns, data migration, or system-to-system sync (e.g., ERP-to-CRM).
• Platform migrations including dual-system transitions, data validation, and cutover planning.
• Reporting and analytics tools (Snowflake, Power BI, or similar).
• Global or multi-region transformation programs.

Reporting and Key Partnerships

• Reports to: GTM Effectiveness leadership
• Primary stakeholders: Program Director, GMO and other GTM-E initiative leads
• Partners with: Process Transformation Lead · Program/Project Managers · IT Business Analysts and Rev Tech teams · Sales, RevOps, and Operations stakeholders · Change Management and Enablement teams

Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
• Comprehensive health, dental and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on demand career development options and ongoing training offerings

Dig deeper about who we are:

• Who is Sage: https://www.sage.com/en-us/company/about-sage/
• Life at Sage: https://www.sage.com/en-us/company/careers/
• Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
• How we make a difference: https://www.sage.com/en-us/company/sage-foundation/
• Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/

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