Business Analyst

Illinois Defense Counsel; Deltona (FL); Remote; USD 70,000 - 90,000; Full time

Job summary

Illinois Defense Counsel is seeking a Business Analyst to identify data-driven strategies and partner with the operations team in a remote-first role within the United States. The position focuses on analytics to grow customer acquisition, retention, and platform usage, and includes building dashboards for dynamic marketplaces.

You will draft and manage email/text campaigns, optimize drip campaigns, and support paid media efforts to maximize return on investment.

Responsibilities

• Identify and implement data-driven scalable strategies to grow the business
• Develop and use analytical tools to measure and improve customer acquisition/retention/engagement and platform usage
• Hands-on management of dynamic marketplaces using custom dashboards
• Serve in project management and operator roles on ops, comms, and marketing initiatives
• Help manage and improve automated drip campaigns, ensuring timely deployment and analyzing open rates and campaign effectiveness
• Draft copy for and implement email, text, and other digital communication and marketing campaigns
• Help manage paid media campaigns to maximize ROAS
• Experience in data analytics, proficiency with Excel/Google Sheets

Job description

The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an “extreme ownership” mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We’re looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only)

Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage

Hands-on assistance managing dynamic and growing marketplaces using custom dashboards

Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives

Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness

Draft copy for and implement email, text, and other digital communication and marketing campaigns

Help manage paid media campaigns to maximize RO

Experience in data analytics (proficiency with Excel/Google Sheets required).