Business Analyst

McPhail Sanchez, LLC; Tallahassee (FL); Remote; USD 65,000 - 90,000; Full time

Job summary

McPhail Sanchez, LLC is seeking a Business Analyst to join our high-growth startup, working with the central operations team to drive data-driven growth. The role can be remote for U.S.-based candidates, with emphasis on analytics, dashboards, and cross-functional marketing initiatives.

You will build analytical tools, manage campaigns, and contribute to strategic decisions across ops, marketing, and communications. Strong Excel/Sheets skills and a proactive, ownership mindset are essential.

Qualifications

• Experience in data analytics with Excel/Google Sheets
• Ability to create and interpret dashboards and reports
• Experience supporting marketing campaigns and automation

Responsibilities

• Develop analytical tools to measure and improve customer acquisition/retention/engagement
• Manage and expand dashboards for marketplaces
• Support ops, communications, and marketing initiatives
• Assist in managing automated drip campaigns and analyze results
• Draft copy for email, text, and digital campaigns
• Support paid media campaigns to maximize RO

Skills

Data analytics

Excel/Google Sheets

Email marketing

Campaign management

Paid media

Project management

Marketing analytics

Job description

The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an "extreme ownership" mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We're looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only).

Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage

Hands-on assistance managing dynamic and growing marketplaces using custom dashboards

Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives

Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness

Draft copy for and implement email, text, and other digital communication and marketing campaigns

Help manage paid media campaigns to maximize RO

Experience in data analytics (proficiency with Excel/Google Sheets required).