Business Analyst

Hillsbar; Deltona (FL); Remote; USD 55,000 - 90,000; Full time

Job summary

City of Plant City is seeking a Business Analyst to join our central operations team. Remote-eligible for US-based applicants, the role centers on data-driven growth, scalable strategies and high-energy problem solving. You will build analytical tools, generate dashboards for a growing marketplace, and contribute to ops, communications and marketing initiatives.

Strong Excel/Sheets skills are essential. If you enjoy turning data into actionable campaigns and optimizing paid media, this role

Qualifications

• Proficient in data analysis using spreadsheets.
• Strong attention to detail and data-driven mindset.
• Experience working with marketing analytics is a plus.

Responsibilities

• Identify and implement data-driven strategies to grow the business.
• Develop and use analytical tools to measure and improve acquisition/retention/engagement.
• Maintain dynamic dashboards for marketplace metrics.
• Assist on ops, communications, and marketing initiatives.
• Design and analyze email/text campaigns and other digital communications.
• Support paid media campaigns to maximize RO.
• Apply data analytics to drive business decisions.

Skills

Excel/Google Sheets

Job description

The Business Analyst will report to, and work closely with, our central operations team lead. In this role you will need to identify and implement data-driven scalable strategies to grow our business. Successful team members have an “extreme ownership” mentality, understand the importance of data and attention to detail, and are high-energy solution oriented problem solvers. We’re looking for team players who are looking to make an immediate impact at a high-growth disruptive startup. This role can be remote (U.S. based only)

Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage

Hands-on assistance managing dynamic and growing marketplaces using custom dashboards

Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives

Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness

Draft copy for and implement email, text, and other digital communication and marketing campaigns

Help manage paid media campaigns to maximize RO

Experience in data analytics (proficiency with Excel/Google Sheets required).