Broker Channel Growth Marketing Manager

Rippling; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Rippling is seeking a Channel Marketing Manager, Demand Generation aligned to the Broker channel to deepen engagement and drive pipeline for brokers and their clients. You will own and execute marketing initiatives supporting the Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

This role sits in a cross-functional GTM team, collaborating with Broker Sales and Marketing at Rippling.

Qualifications

• 4-6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing.
• Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more.
• Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials.
• Full-funnel thinker who balances nurture with activation and knows when to do each.
• Data-driven and results-oriented - you pull your own reports, find the insight, and act on it.
• Resourceful and execution-oriented - you know how to build and launch with what's available.
• Strong cross-functional communicator, especially with sales and leadership.
• Thrives in a fast-paced environment with high expectations and autonomy.

Responsibilities

• Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust.
• Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights.
• Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks.
• Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach.
• Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut.
• Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market.

Skills

Demand generation

Product marketing

Partner/channel marketing

Outbound campaigns

Sales content

Analytics

Cross-functional collaboration

Communication

Fast-paced environment

Tools

Salesforce

Email tooling

Webinar tooling

Job description

Rippling is seeking a Channel Marketing Manager, Demand Generation aligned to the Broker channel to deepen engagement and drive pipeline for brokers and their clients. You will own and execute marketing initiatives supporting the Broker sales motion, combining demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

This role sits in a cross-functional GTM team, collaborating with Broker Sales and Marketing at Rippling.