Brand Value Strategy Lead — Test & Scale Growth

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

IRB USA Inspire Resources is seeking an analytical Associate Manager, Brand Experience Value to shape, test, and scale Arby’s value initiatives. You will lead cross-functional efforts from concept through commercialization, translating data into clear recommendations that drive traffic, frequency, and brand health.

The role requires balancing guest needs, franchisee economics, and operational feasibility, with collaboration across Revenue Management, Operations, Digital, Analytics, Loyalty, and

Qualifications

• 3–5 years in strategy, analytics, brand marketing, consulting, revenue management, or test-and-learn environments.
• Strong ability to translate data into actionable recommendations and drive business impact.
• Experience leading cross-functional initiatives and aligning stakeholders.
• Proficiency with data visualization tools and Excel for advanced analysis.

Responsibilities

• Develops a structured value roadmap to drive traffic, frequency, guest acquisition, retention, and profitability.
• Leads end-to-end market testing of value initiatives with defined KPIs and success criteria.
• Synthesizes consumer, operational, financial, and competitive data to inform strategic decisions.
• Partners with Revenue Management, Operations, Digital, Loyalty, Analytics, and Franchise teams on value strategy.
• Identifies whitespace opportunities and quantifies potential business impact through data analysis.
• Develops business cases balancing guest value, franchise profitability, and operational feasibility.
• Supports commercialization planning by translating test learnings into rollout strategies.
• Monitors initiative performance and recommends optimizations based on results.

Skills

Analytical mindset

Test-and-learn

Cross-functional collaboration

KPI development

Executive presentation

Excel

Power BI/Tableau

Education

Bachelor's degree in business/marketing/economics/engineering or related field

Tools

Excel

Tableau

Power BI

Job description

IRB USA Inspire Resources is seeking an analytical Associate Manager, Brand Experience Value to shape, test, and scale Arby’s value initiatives. You will lead cross-functional efforts from concept through commercialization, translating data into clear recommendations that drive traffic, frequency, and brand health.

The role requires balancing guest needs, franchisee economics, and operational feasibility, with collaboration across Revenue Management, Operations, Digital, Analytics, Loyalty, and