Menu Innovation Lead - Category Strategy for Growth

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Inspire Brands is seeking a Manager of Menu Category Management to drive the next generation of menu innovation for Arby’s and other brands. You will partner with Culinary, Operations, Analytics, and Marketing to develop core and limited-time offerings, optimize pricing and promotions, and translate insights into visible actions for brand and franchisee alignment.

You will lead test plans, evaluate launches, and translate consumer insights into strategic recommendations while collaborating

Qualifications

• 4 Year Bachelor's degree in business administration, Marketing, Management or another related field.
• 3+ years working in menu strategy for multi-unit foodservice chain(s).
• Ability to think strategically to inform and inspire big ideas.
• Innate curiosity to derive consumer and business insights.
• Possess strong business acumen and leadership skills.
• Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into PowerPoint presentations in clear and understandable calls to action.
• Ability to collaborate and motivate across the operations, supply chain, field, and marketing teams.
• Self-starter with the ability to project manage and handle multiple assignments simultaneously and meet all desired deadlines.
• Strong leadership, sales support, project management and training skills.
• Understanding of how to take products or programs through a development and testing process.
• Effective problem-solving skills and ability to listen and translate details attentively.

Responsibilities

• Create, define and refine short and long-term menu strategies via innovation, renovation and deletions in order to meet and exceed brand and business objectives.
• Partner with the Culinary team to create, develop, optimize and qualify new core menu and limited time products. Partner with cross-functional teams such as Operations, Analytics, Supply Chain, Training, Insights, and Marketing in the development, qualification and launch process.
• Lead the development of test plans and evaluation through launch of new products – evaluating results and develop ing recommendations on path forward for brand and franchisee alignment.
• Partner with the Consumer Insights and Brand Analytics teams to gather information to understand current customer and growth target needs, market trends, competitive landscape, product screener results, positioning and product testing to develop recommendations based on prioritized areas of focus
• Partner with cross-functional teams, including Brand Experience and Commercial Group, on pricing, promotion, calendar needs, and positioning recommendations across channels
• Analyze ongoing performance of the core menu across channels (at the restaurant and in digital channels) to identify opportunities to optimize

Skills

Menu strategy

Strategic thinking

Leadership

Cross-functional collaboration

Communication

Project management

Consumer insights

Presentation skills

Education

Bachelor's degree in business administration, Marketing, Management or related field

Job description

Inspire Brands is seeking a Manager of Menu Category Management to drive the next generation of menu innovation for Arby’s and other brands. You will partner with Culinary, Operations, Analytics, and Marketing to develop core and limited-time offerings, optimize pricing and promotions, and translate insights into visible actions for brand and franchisee alignment.

You will lead test plans, evaluate launches, and translate consumer insights into strategic recommendations while collaborating