Brand Transformation Lead - Remote, Contract-to-Hire

CELLA; United States; À distance; USD 55 000 - 66 000; Plein temps

Résumé du poste

Cella by Randstad Digital is seeking a data-driven Brand Specialist to lead a multi-year brand transformation. You will partner with senior leadership to operationalize strategy, monitor health, and drive brand integration across a growing organization.

The role emphasizes governance, scalable systems, and cross-functional collaboration with Marketing, Communications, and Integration teams to ensure consistent brand representation at every touchpoint.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years in brand strategy or integrated marketing.
• Experience in multi-brand or matrixed organizations.
• Proficiency with brand management and DAM platforms.
• Strong analytics tracking brand health, awareness and sentiment.

Responsabilités

• Execute a multi-year brand roadmap, supporting brand architecture evolution and alignment with business priorities and growth initiatives.
• Operationalize the rebrand through clear frameworks, roadshow presentations, and internal communications that drive adoption and engagement.
• Monitor brand health, awareness, and sentiment; synthesize insights into actionable recommendations for leadership.
• Lead strategic brand integrations with the Integration Management Office, Communications, and Marketing teams.
• Ensure brands are aligned with standards, messaging, and visual identity across acquisitions and changes.
• Oversee development, maintenance, and distribution of branded assets (logos, templates, presentations, digital and multimedia assets).
• Manage the Digital Asset Management (DAM) platform for accessibility and launch-readiness.
• Audit brand usage for compliance; identify gaps and risks; support training materials and enablement tools.

Connaissances

Brand strategy

Brand management

Cross-functional collaboration

Adobe Creative Cloud

Formation

Bachelor's degree in Marketing, Communications, Business, or a related field

Outils

Smartsheet

Wrike

DAM platforms

Description du poste

Cella by Randstad Digital is seeking a data-driven Brand Specialist to lead a multi-year brand transformation. You will partner with senior leadership to operationalize strategy, monitor health, and drive brand integration across a growing organization.

The role emphasizes governance, scalable systems, and cross-functional collaboration with Marketing, Communications, and Integration teams to ensure consistent brand representation at every touchpoint.