VP/Director of Media & Digital Strategy

Digitas North America; Boston (MA); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k)

Paid time off

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking a VP/Director of Media to drive transformation with deep media, marketing and management skills. You will translate brand objectives into digital media strategies, champion digital thinking across the client team, and identify opportunities across Digitas’ services.

Travel as needed, and be the face of the company to clients and staff. The role requires extensive agency experience, a strong digital background, and familiarity with AI tools to ideate and execute

Qualifications

• Four years of college education (and preferably a master’s degree) plus ten to twelve years of agency experience.
• Deep familiarity with the digital environment and a demonstrated ability to translate insights into digital strategies.
• Think beyond media—be a sharp, informed digital marketing advocate for clients and team.
• Knowledge of qualitative measurement approaches (online and offline) and how/when to apply them.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Translating brand marketing objectives into succinct digital media strategies and transforming marketing challenges into platform-agnostic communications.
• Providing relevant, timely digital media expertise and bonding with the brand team to align digital marketing thinking.
• Identifying broader opportunities for Digitas (creative and other services) and presenting them to senior leadership.
• Developing and understanding consumer insights and translating those insights into meaningful digital behaviors and strategies.
• Being a flexible, adaptable leader who represents Digitas and meets client needs.
• Travel as needed and act as the face of the company to staff and clients.

Skills

Media leadership

Agency experience

Digital marketing

Strategy

AI tools

Education

Bachelor's degree

Master’s degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas North America is seeking a VP/Director of Media to drive transformation with deep media, marketing and management skills. You will translate brand objectives into digital media strategies, champion digital thinking across the client team, and identify opportunities across Digitas’ services.

Travel as needed, and be the face of the company to clients and staff. The role requires extensive agency experience, a strong digital background, and familiarity with AI tools to ideate and execute