Brand Strategy Leader — Integrated Campaigns & Growth

Zeno Group; United States; On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Be Kind to Your Mind program (mental/2

401(k) plan

Paid time off

Job summary

Zeno Group, Inc. is seeking a Vice President, Brand to lead integrated communications programs for top brands.

You will counsel senior clients, shape ambitious brand strategies, and guide teams to deliver work that drives business impact. You will partner with senior clients, account teams, and cross-functional specialists to craft strategies that connect audience insights, culture and creativity with business objectives.

Qualifications

• 10+ years of experience in public relations, communications, brand marketing or related fields within an agency or similar environment.
• Proven success leading integrated brand communications strategies and programs that support business and communications objectives.
• Demonstrated experience counseling senior clients and building trusted relationships with marketing, communications and executive stakeholders.
• Strong understanding of brand strategy, consumer behavior, culture and the evolving communications landscape.
• Experience leading integrated campaigns across earned, owned, social, creator, experiential and other communications channels.
• Strong earned media expertise, with experience guiding media strategy, executive visibility and brand storytelling programs.
• Exceptional writing, storytelling and presentation skills, including experience developing and presenting strategic recommendations to senior clients.
• Proven success identifying opportunities to grow client relationships, expand engagements and contribute to new business efforts.
• Strong financial and operational management skills, including experience overseeing budgets, forecasting, staffing and account performance.
• Experience leading integrated teams and collaborating across disciplines to deliver complex client programs.
• Proven leadership experience, including mentoring, coaching and developing talent.
• Collaborative and adaptable leadership style with curiosity about culture, audience behaviors and emerging communications trends.

Responsibilities

• Lead integrated communications programs and client relationships for leading brands.
• Develop strategies that connect audience insights, culture and creativity with brand and business objectives.
• Oversee integrated campaigns, product launches and brand moments across multiple channels.
• Provide strategic oversight of earned media and executive visibility programs.
• Identify opportunities to deepen client relationships and expand scopes of work.
• Mentor talent and foster a collaborative environment for growth.
• Oversee budgets, forecasting, staffing and resources while ensuring high-quality work.

Skills

Client leadership

Strategic counsel

Brand strategy

Storytelling

Integrated campaigns

Media relations

Executive visibility

Team leadership

Financial management

Cross-functional collaboration

Job description

Zeno Group, Inc. is seeking a Vice President, Brand to lead integrated communications programs for top brands.

You will counsel senior clients, shape ambitious brand strategies, and guide teams to deliver work that drives business impact. You will partner with senior clients, account teams, and cross-functional specialists to craft strategies that connect audience insights, culture and creativity with business objectives.