In-Office Social Media Strategist: Brand Growth & Analytics

Heartland-Food-Products-Group; Carmel (IN); On-site; USD 55,000 - 85,000; Full time

Job summary

Heartland Food Products Group in Carmel, IN is seeking a Social Media Manager to own organic and social-first strategy for a portfolio of brands. You will lead content planning, platform strategy, publishing, community management, and performance reporting across major networks.

Collaborate with marketing peers on paid media, influencer programs, and creative partnerships. The role reporting to the marketing team, requires a data-driven storyteller who can scale brand voice and drive engagement

Qualifications

• 3-5+ years of experience managing organic social strategy for a brand, agency, or in-house marketing team.
• Experience managing creator/influencer or brand ambassador programs.
• Strong analytical skills with experience building and presenting performance reports.
• Excellent copywriting, creative direction, and project management skills.
• Experience managing agency partners and cross-functional stakeholders.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.

Responsibilities

• Own end-to-end organic social strategy for assigned brands, including content pillars, campaign calendars, and platform-specific approach.
• Lead content planning and publishing across Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, and Threads.
• Direct community management standards and oversee day-to-day engagement, either personally or through the Social Media Coordinator.
• Build and present analytics and performance reporting; translate data into actionable recommendations.
• Develop and execute social-first campaign strategy in partnership with brand and creative teams.
• Partner with Influencer lead to manage creator and influencer relationships, including sourcing, briefing, gifting, and whitelisting coordination with agency partners.
• Partner with peers to manage Brand Ambassador program strategy and management for assigned brands.
• Partner with paid media and creative teams to align organic and paid content.
• Provide creative direction for organic social content and maintain brand voice consistency.
• Monitor social and cultural trendsand adapt content strategy accordingly.
• Represent assigned brand(s) in real-time or event-based social coverage (e.g., sponsorship activations) as needed.
• Collaborate with peer Social Media Manager and cross-functional stakeholders to standardize reporting, KPIs, and workflows across brands.
• Provide social support to secondary or newly acquired brands as capacity allows or as directed.

Skills

Social strategy

Content planning

Analytics reporting

Copywriting

Project management

Agency management

Education

Bachelor's degree in Marketing or Communications

Job description

Heartland Food Products Group in Carmel, IN is seeking a Social Media Manager to own organic and social-first strategy for a portfolio of brands. You will lead content planning, platform strategy, publishing, community management, and performance reporting across major networks.

Collaborate with marketing peers on paid media, influencer programs, and creative partnerships. The role reporting to the marketing team, requires a data-driven storyteller who can scale brand voice and drive engagement