Brand Strategy Lead: Architecture, Naming & Experience

JPMorgan Chase & Co.; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Brand Strategy Lead to provide strategic thought leadership across naming, brand architecture, client experience design, storytelling, and asset deployment.

You will partner with internal creative teams, agencies, and marketing stakeholders to distill inputs into actionable strategies and produce best-in-class outputs that strengthen the brand and drive business outcomes. In a fast-paced, matrixed environment, you will manage multiple projects, timelines, and senior

Qualifications

• 10+ years of relevant brand strategy experience within a large financial institution or brand-focused agency.
• Strong communication and presentation capabilities for senior audiences.
• Expertise in brand strategy including architecture, naming, and user experience across channels.
• Solid analytical skills to translate insights into strategy.
• Proven project management experience in a fast-paced, matrixed environment.

Responsibilities

• Lead brand architecture and naming across business lines to support market-ready roadmaps.
• Develop strategic briefs to enable go-to-market assets and materials.
• Create executive-level brand presentations and narratives for senior leadership.
• Design client-focused experiences and journey strategies across digital and physical touchpoints.
• Maintain competitive analysis and translate insights into actionable plans.

Skills

Brand strategy

Communication skills

Presentation skills

Brand architecture

Naming

User experience

Analytical skills

Project management

Interpersonal skills

Stakeholder management

Problem solving

Cross-functional collaboration

Operational excellence

Job description

JPMorgan Chase & Co. seeks a Brand Strategy Lead to provide strategic thought leadership across naming, brand architecture, client experience design, storytelling, and asset deployment.

You will partner with internal creative teams, agencies, and marketing stakeholders to distill inputs into actionable strategies and produce best-in-class outputs that strengthen the brand and drive business outcomes. In a fast-paced, matrixed environment, you will manage multiple projects, timelines, and senior