Senior Brand Strategy & Campaign Lead

Next Frontier Capital; Wilmington (DE); On-site; USD 75,000 - 115,000; Full time

Job summary

JPMorganChase seeks a Brand Specialist on the Brand Marketing team to translate business objectives into high-impact marketing strategies and paid campaigns. You will collaborate with firmwide marketers, creative agencies, and insights teams to deliver assets that strengthen the brand's reach and reputation across national audiences.

You bring 5+ years of experience in brand strategy, paid media, and marketing communications, with a proven ability to operate in matrixed organizations.

Qualifications

• 5+ years of marketing experience across brand strategy, paid media, and communications.
• Experience in cross-functional, matrixed organizations.
• Familiarity with social campaigns and channel-tailoring.
• Strong project management, writing, and analytics.

Responsibilities

• Collaborate with agency partners and internal creative teams to develop comprehensive 360-degree campaigns that effectively communicate our story to target audiences, aligning with business and marketing objectives.
• Manage paid campaigns from end to end, leading process from briefing to evaluating creative output, including overseeing timelines, tracking deliverables, ensuring deadlines are met, and completing asset trafficking process.
• Partner with Insights, content, creative, and internal client teams to create compelling assets that resonate with the target audience.
• Utilize metrics and analytics to drive creative performance and optimize results.
• Cultivate partnerships with internal marketing teams based on trust, providing guidance and support to deliver effective campaigns.
• Collaborate with internal business to navigate projects through internal systems and processes, ensuring smooth delivery of brand and marketing priorities.
• Cultivate partnerships with internal marketing teams based on trust, providing guidance and support to deliver effective campaigns.
• Collaborate with internal business to navigate projects through internal systems and processes, ensuring smooth delivery of brand and marketing priorities.
• Deploy the JPMC visual identity system, including design principles, across digital and print, and event activations.
• Build relationships with creators across the company and externally to support their efforts and ensure consistency of brand representation.

Skills

Brand strategy

Paid media

Campaign execution

Marketing communications

Cross-functional collaboration

Job description

JPMorganChase seeks a Brand Specialist on the Brand Marketing team to translate business objectives into high-impact marketing strategies and paid campaigns. You will collaborate with firmwide marketers, creative agencies, and insights teams to deliver assets that strengthen the brand's reach and reputation across national audiences.

You bring 5+ years of experience in brand strategy, paid media, and marketing communications, with a proven ability to operate in matrixed organizations.