Brand Strategy & Innovation Lead for Growth

Smithfield Fresh Meats Sales Corp; Smithfield (VA); On-site; USD 120,000 - 163,000; Full time

Benefits offered by this job

Relocation package available

In-office role

Competitive benefits package

Job summary

Smithfield Fresh Meats Sales Corp. seeks a Senior Manager, Brand Strategy & Innovation to lead brand plans, driver profitable growth, and guide packaging, product development and retail activation across Nathan's Famous retail.

You will align consumer insights with business goals, manage a high-performance team, and partner with agency networks to deliver breakthrough marketing in a dynamic consumer environment.

Qualifications

• Bachelor’s degree in Marketing or related field with 8+ years of experience.
• 2+ years of team management or project leadership.
• 8+ years in brand management/marketing in CPG, food, or restaurant.
• Proven track record in innovation, strategy, and commercial results.
• Experience with annual brand planning and long-range growth.
• Strong cross-functional leadership and influencing skills.
• Excellent communication, storytelling, and presentation skills.
• Experience with brand management disciplines, media, and selling dynamics.
• Proficiency in Power BI, SAP and PMDM.

Responsibilities

• Lead development of annual and long-range brand plans.
• Drive consumer insights into growth strategies and product innovation.
• Collaborate with Sales, Finance, and Ops to execute retail plans.
• Oversee advertising, packaging, and brand communications.

Skills

Brand strategy

Leadership

Consumer insights

Innovation

P&L management

Cross-functional leadership

Communication

Storytelling

Financial acumen

Brand partnerships

Education

Bachelor’s degree in Marketing or related field

Tools

Power BI

SAP

PMDM

Job description

Smithfield Fresh Meats Sales Corp. seeks a Senior Manager, Brand Strategy & Innovation to lead brand plans, driver profitable growth, and guide packaging, product development and retail activation across Nathan's Famous retail.

You will align consumer insights with business goals, manage a high-performance team, and partner with agency networks to deliver breakthrough marketing in a dynamic consumer environment.