Brand Strategy & Growth Lead

Planet Home Lending, LLC; Irving (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Planet Home Lending, LLC seeks a Brand Manager to steward Planet’s brand, collaborating with our creative team to develop assets that reflect our standards and translate business needs into effective programs and tools. You will develop campaigns and partnerships that expand our reach across B2B and emerging B2C channels.

Ideal candidates have a Bachelor’s degree in Marketing or related field and at least five years in brand management, with preference for financial services experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of brand management, marketing, or related experience with ownership of brand strategy and creative output.
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred.

Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards; maintaining a consistent brand voice, look, and feel, and messaging across all channels.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provide regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Performs other duties as assigned.

Skills

Brand management

Campaign management

Leadership

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Planet Home Lending, LLC seeks a Brand Manager to steward Planet’s brand, collaborating with our creative team to develop assets that reflect our standards and translate business needs into effective programs and tools. You will develop campaigns and partnerships that expand our reach across B2B and emerging B2C channels.

Ideal candidates have a Bachelor’s degree in Marketing or related field and at least five years in brand management, with preference for financial services experience.