Enterprise Brand Architect & Campaign Strategist

Green Brick Partners, Inc.; Plano (TX); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Home purchase discount

Job summary

Green Brick Partners, Inc. is seeking a Director of Brand Marketing & Campaign Strategy to become the enterprise voice across our homebuilding brands. You will translate market insight into positioning, craft powerful campaigns, and build scalable tools for teams to activate enterprise-wide.

Partner with senior leaders to define standards, stories, and customer experiences that move the business forward. You will own branding, messaging, creative strategy, and customer lifecycle campaigns,

Qualifications

• Minimum 10 years of progressive marketing leadership experience.
• Experience managing enterprise-level branding, campaigns, and customer lifecycle programs.
• Strong collaboration with Sales, Product Development, and executive leadership.

Responsibilities

• Lead enterprise brand stewardship across all company brands, ensuring consistent positioning and customer experience.
• Define market positioning and customer segmentation across portfolio brands to maximize market coverage.
• Develop and manage enterprise marketing campaigns aligned with objectives, inventory priorities, and launches.
• Design scalable campaign frameworks for regional teams and new community openings.
• Oversee marketing collateral, asset development, and centralized asset libraries.
• Guide Marketing Cloud templates and content governance for cross-brand communications.
• Develop an agent engagement program and partner with sales for field activation.
• Collaborate with digital marketing to optimize SEO, paid media, and nurturing programs.
• Provide strategic direction to cross-functional teams to improve execution consistency and efficiency.

Skills

Brand strategy

Campaign management

Leadership

Marketing analytics

Education

BA/BS in Marketing or related field

Job description

Green Brick Partners, Inc. is seeking a Director of Brand Marketing & Campaign Strategy to become the enterprise voice across our homebuilding brands. You will translate market insight into positioning, craft powerful campaigns, and build scalable tools for teams to activate enterprise-wide.

Partner with senior leaders to define standards, stories, and customer experiences that move the business forward. You will own branding, messaging, creative strategy, and customer lifecycle campaigns,