Brand Manager

Planet Home Lending, LLC; Irving (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Planet Home Lending, LLC seeks a Brand Manager to steward Planet’s brand, collaborating with our creative team to develop assets that reflect our standards and translate business needs into effective programs and tools. You will develop campaigns and partnerships that expand our reach across B2B and emerging B2C channels.

Ideal candidates have a Bachelor’s degree in Marketing or related field and at least five years in brand management, with preference for financial services experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of brand management, marketing, or related experience with ownership of brand strategy and creative output.
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred.

Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards; maintaining a consistent brand voice, look, and feel, and messaging across all channels.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provide regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Performs other duties as assigned.

Skills

Brand management

Campaign management

Leadership

Communication skills

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Job Summary

The Brand Manager serves as the steward of Planet’s brand, ensuring a consistent and high-quality experience across the organization. This requires cross-functional and cross-team collaboration, partnering with our creative team to develop assets that reflect our standards, processing and translating business needs into effective programs and tools, and developing campaigns and partnerships that expand our reach and accelerate our growth across both business-to-business and emerging business-to-consumer channels.

Essential Duties and Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards; maintaining a consistent brand voice, look, and feel, and messaging across all channels.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provide regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Performs other duties as assigned.

Position Requirements

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience

• Minimum 5 years of brand management, marketing, or related experience, with demonstrated ownership of brand strategy and creative output
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred

Functional/Technical Skills

• Proven track record managing campaigns across B2B and B2C channels with measurable results
• Excellent project management, organizational, and leadership skills
• Outstanding communication and presentation skills
• Must be detail oriented, extremely organized and able to thrive in a fast-paced environment
• Self-motivated, dependable, and proactive in monitoring work and resolving issues

Environmental/Physical Demands

Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.