Brand Strategy & Growth Director

SCONZA CANDY CO; Oakdale (CA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) with company match

Vacation

11 paid holidays per year

Job summary

SCONZA CANDY CO seeks a commercially minded marketing leader to own strategy and brand direction. Reporting to the President & CEO, you will build a growth-focused plan across consumer, retail, e-commerce, and contract manufacturing, shaping packaging, positioning, and guest experiences.

You will drive innovation with product teams and partner with Sales on key growth initiatives. You bring 10–15 years in progressive marketing roles, including leadership, with expertise in CPG or confectionery,

Qualifications

• 10–15 years of progressive marketing experience with leadership responsibility.
• Experience in consumer-focused sectors such as CPG, food, or confectionery.
• Proven ability to build brands and execute multi-channel marketing strategies.
• Strong consumer insights and ability to translate them into action.
• Experience with product launches, packaging, go-to-market strategies, digital marketing, and e-commerce.
• Detail-oriented budget, agency, analytics, and martech management.
• Analytical yet creative with excellent written communication.
• Ability to operate from strategy to hands-on execution and cross-functional collaboration.

Responsibilities

• Develop and lead an integrated marketing strategy across consumer, retail, e-commerce, wholesale, private-label, and contract manufacturing.
• Strengthen brand positioning, identity, voice, packaging, and consumer experience.
• Partner with Product Development, Sales, Operations and leadership on innovation and go-to-market plans.
• Collaborate with Sales to generate demand and identify new commercial opportunities.
• Own websites, e-commerce, social media, email and content; define KPIs and improve performance.
• Establish marketing analytics and ROI framework to guide resource allocation.

Skills

Marketing leadership

Brand building

Go-to-market strategies

Digital marketing

E-commerce

Analytics

Budget management

Communication skills

Job description

SCONZA CANDY CO seeks a commercially minded marketing leader to own strategy and brand direction. Reporting to the President & CEO, you will build a growth-focused plan across consumer, retail, e-commerce, and contract manufacturing, shaping packaging, positioning, and guest experiences.

You will drive innovation with product teams and partner with Sales on key growth initiatives. You bring 10–15 years in progressive marketing roles, including leadership, with expertise in CPG or confectionery,