Brand Strategy & Growth Assistant Manager

Regional Client; Cincinnati (OH); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Flexible work environment

Benefits package

Ongoing development

Job summary

Kao Corporation in Cincinnati seeks an Assistant Brand Manager to support planning, execution, and optimization of marketing programs driving local brand growth. You will lead insight-driven execution across social, media, retail, and sampling, coordinating with cross-functional teams to ensure integrated, on-brand delivery.

You will also help with performance reporting, budget tracking, and bringing innovation to life through collaboration with the BD team for new product launches.

Qualifications

• Bachelor's degree required in Business Administration or a related field.
• MBA preferred.
• 5+ years of relevant CPG or marketing experience; beauty brands knowledge preferred.
• Proficient with data analytics tools and MS Office.

Responsibilities

• Plan and execute integrated brand activation across social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media.
• Review agency concepts to ensure insight-led, on-brand work.
• Collaborate with Trade Marketing, Consumer Engagement, Legal, and Media teams.
• Develop performance dashboards and reporting tools to support decision-making.
• Support budget tracking and financial planning; contribute to annual planning.

Skills

CPG marketing experience

MS Office

Analytical mindset

Education

Bachelor's degree in Business Administration or related field

MBA preferred

Tools

Circana

You Scan

Scintilla

Numerator

Retailer POS

Canva

Job description

Kao Corporation in Cincinnati seeks an Assistant Brand Manager to support planning, execution, and optimization of marketing programs driving local brand growth. You will lead insight-driven execution across social, media, retail, and sampling, coordinating with cross-functional teams to ensure integrated, on-brand delivery.

You will also help with performance reporting, budget tracking, and bringing innovation to life through collaboration with the BD team for new product launches.