Brand Strategy Director — Plant-Based CPG Growth

Bonduelle Americas; Philadelphia (Philadelphia County); On-site; USD 140,000 - 190,000; Full time

Job summary

Bonduelle Americas seeks a Director, Brand Management to set the U.S. brand strategy and lead profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, the role will own portfolio positioning, brand planning, consumer insights, packaging, and integrated marketing priorities. The Director will coach one Brand Manager, align Sales, Digital Activation, Shopper Marketing, Innovation, Finance, and agencies around growth priorities, and drive execution of the Lunch Bowls

Qualifications

• 8–12+ years of progressive CPG brand management experience.
• Experience leading multi-year brand strategy, planning, and execution.
• Strong financial and commercial acumen with P&L ownership.
• Proven ability to influence and align senior cross-functional partners.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Set the U.S. brand vision, positioning, and long-range growth.
• Own packaging design, brand identity, and retail execution.
• Lead cross-functional collaboration with Sales, Innovation, Finance, and agencies.
• Coach and develop Brand Manager and ensure successful product launches.

Skills

Brand strategy

P&L ownership

Executive communication

Cross-functional leadership

Consumer insights

Education

Bachelor's degree

MBA

Job description

Bonduelle Americas seeks a Director, Brand Management to set the U.S. brand strategy and lead profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, the role will own portfolio positioning, brand planning, consumer insights, packaging, and integrated marketing priorities. The Director will coach one Brand Manager, align Sales, Digital Activation, Shopper Marketing, Innovation, Finance, and agencies around growth priorities, and drive execution of the Lunch Bowls