Brand Strategy Director | Hybrid & AI-Driven Growth

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 163,000 - 355,000; Full time

Job summary

Yahoo Finance seeks a Director of Brand Strategy to lead a high-performing team focused on innovative, client-centric advertising solutions for Yahoo Finance's direct ad sales. You will drive strategic vision, collaborate across Sales, Editorial, Product, and Finance, and leverage AI to enhance outcomes and efficiency.

You will partner with internal stakeholders to craft campaigns, shape GTM strategies, and deliver revenue growth through tailored, data-driven storytelling across personal finance

Qualifications

• 10+ years in sales/brand strategy or related roles, with team leadership experience.
• Experience building strategies across B2B and B2C segments including AI and finance.
• Proven track record of leading teams and achieving revenue targets.
• Deep understanding of digital advertising, monetization, and content marketing.

Responsibilities

• Lead and inspire a high-performing Brand Strategy team.
• Set strategic vision and align objectives across orgs.
• Advise stakeholders and clients to drive strategies meeting goals.
• Drive AI adoption to enhance strategy and efficiency.
• Collaborate with Sales, Account Management, Operations, Editorial, and Product.
• Shape roadmaps with Product to drive commercial growth.

Skills

Strategic Vision

Communication

Analytical Thinking

Innovative Thinking

Collaborative Mindset

Job description

Yahoo Finance seeks a Director of Brand Strategy to lead a high-performing team focused on innovative, client-centric advertising solutions for Yahoo Finance's direct ad sales. You will drive strategic vision, collaborate across Sales, Editorial, Product, and Finance, and leverage AI to enhance outcomes and efficiency.

You will partner with internal stakeholders to craft campaigns, shape GTM strategies, and deliver revenue growth through tailored, data-driven storytelling across personal finance