Brand Strategy Director for Finance & AI Growth

Yahoo Holdings Inc.; Mountain View (CA); Hybrid; USD 163,000 - 355,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare coverage

401k plan

Job summary

Yahoo Finance is seeking a Director, Brand Strategy to lead a high-performing team that develops innovative, client-focused ad solutions for Yahoo Finance's direct ad sales business. This role blends strategic vision, cross-org collaboration, and data-driven storytelling to meet client objectives and accelerate business growth.

You will guide strategy across Sales, Editorial, Product and Finance, champion AI-enabled approaches, and present C-level narratives that influence decisions.

Qualifications

• Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years leading teams.
• Experience developing strategies across both B2B (enterprise tech, institutional investing, AI) and B2C (personal finance, business travel, luxury lifestyle)
• Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
• Expertise in the financial services category - brokerages, asset and wealth management, credit cards, banking, crypto, and insurance - including the regulatory and compliance considerations that shape creative and media execution.
• Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.
• Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.

Responsibilities

• Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.
• Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.
• Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.
• Drive AI adoption and innovation within the team, identifying opportunities to leverage emerging technologies to enhance strategy, creativity, and operational efficiency.

Skills

Strategic Vision

Exceptional Communication

Analytical Acumen

Innovative Thinking

Collaborative Mindset

Executive Presence

Job description

Yahoo Finance is seeking a Director, Brand Strategy to lead a high-performing team that develops innovative, client-focused ad solutions for Yahoo Finance's direct ad sales business. This role blends strategic vision, cross-org collaboration, and data-driven storytelling to meet client objectives and accelerate business growth.

You will guide strategy across Sales, Editorial, Product and Finance, champion AI-enabled approaches, and present C-level narratives that influence decisions.