Brand Strategy Director: Growth & Innovation

Yahoo Holdings Inc.; Nashville (TN); Hybrid; USD 163,000 - 355,000; Full time

Job summary

Yahoo Finance is seeking a Director, Brand Strategy to lead a high-performing team focused on client-focused advertising solutions for Yahoo Finance's direct ad sales business. The role blends strategic vision, cross-org collaboration, and deep digital advertising knowledge to drive growth.

You will mentor the team, shape roadmaps with Product, Sales, Editorial and Finance, and craft data-driven narratives for executive audiences.

Qualifications

• 10+ years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years leading teams.
• Experience developing strategies across both B2B (enterprise tech, institutional investing, AI) and B2C (personal finance, business travel, luxury lifestyle).
• Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
• Expertise in the financial services category - brokerages, asset and wealth management, credit cards, banking, crypto, and insurance.
• Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.
• Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.

Responsibilities

• Provide strategic leadership and develop a clear vision for the Brand Strategy team, delivering innovative client solutions.
• Cultivate cross-functional relationships with Sales, Account Management, Operations, Editorial, and Product for seamless execution.
• Lead development of tailored, client-centric advertising solutions aligned with business objectives.
• Drive insights into marketplace trends and campaign performance to inform GTM strategies and revenue growth.
• Facilitate client workshops and executive-level presentations to influence key decisions.

Skills

Strategic Vision

Exceptional Communication

Analytical Acumen

Innovative Thinking

Collaborative Mindset

Job description

Yahoo Finance is seeking a Director, Brand Strategy to lead a high-performing team focused on client-focused advertising solutions for Yahoo Finance's direct ad sales business. The role blends strategic vision, cross-org collaboration, and deep digital advertising knowledge to drive growth.

You will mentor the team, shape roadmaps with Product, Sales, Editorial and Finance, and craft data-driven narratives for executive audiences.