Senior Social Media & Paid Media Strategist

Gondola; Washington (District of Columbia); Hybrid; USD 113,200 - 146,664; Full time

Job summary

Amtrak is seeking a Social Media Manager based in Washington, DC, to amplify its voice across social platforms. The role involves overseeing paid ads on platforms like Instagram and Facebook, analyzing social performance, and managing influencer partnerships. Applicants should possess strong communication and creative skills, with at least 7 years of experience in digital media and a Bachelor's degree. This position offers a hybrid work environment and a salary range of $113,200 - $146,664 annually.

Qualifications

• 7 years of experience in marketing, communications, digital media, or social media.
• Ability to manage multiple internal and external stakeholders.
• Experience in the travel industry is preferred.

Responsibilities

• Lead paid media strategy for social media channels.
• Oversee ad campaigns on various platforms.
• Conduct trend analysis and optimize content strategies.

Skills

Excellent verbal and written communication skills

Content creation experience

Experience with social media management systems

Detail-oriented

Creative and proactive

Education

Bachelor’s Degree or equivalent experience

Tools

Sprinklr

Job description

Amtrak is seeking a Social Media Manager based in Washington, DC, to amplify its voice across social platforms. The role involves overseeing paid ads on platforms like Instagram and Facebook, analyzing social performance, and managing influencer partnerships. Applicants should possess strong communication and creative skills, with at least 7 years of experience in digital media and a Bachelor's degree. This position offers a hybrid work environment and a salary range of $113,200 - $146,664 annually.