Brand Strategy & CX Innovation Lead

Blue Cross Blue Shield Association; Washington; Hybrid; USD 104,000 - 141,000; Full time

Job summary

Blue Cross Blue Shield Association is seeking a Brand Strategy professional to develop and execute brand and experience strategies that advance, protect, and strengthen the BCBS brand across the System and with Plans. The role focuses on translating research into strategic direction, creating brand and creative briefs, and synthesizing inputs into recommendations for leadership review.

It also supports cross-functional initiatives and customer experience programming where brand, marketing, and

Qualifications

• BS or equivalent work experience.
• 5+ years in brand strategy or marketing.
• Excellent oral and written communication, presentation skills.
• Ability to translate insights into strategic direction and briefs.

Responsibilities

• Provide strategic brand and marketing direction to the customer experience program of work, aligning brand and experience across Association and Plans.
• Lead defined workstreams within the Brand Strategy, translating insights into actionable direction.
• Synthesize research and inputs into clear strategic recommendations for leadership review and briefing briefs for internal teams and partners.
• Drive Brand Collaborative initiatives with Plans and cross-functional teams.
• Develop content and strategic recommendations for the Marketing Executive Council and advisory groups for aligned priorities.

Skills

Strategic thinking

Communication

Cross-functional collaboration

Presentation skills

Analytical reasoning

Time management

Curiosity

Education

BS or equivalent work experience

Tools

Salesforce

HubSpot

Job description

Blue Cross Blue Shield Association is seeking a Brand Strategy professional to develop and execute brand and experience strategies that advance, protect, and strengthen the BCBS brand across the System and with Plans. The role focuses on translating research into strategic direction, creating brand and creative briefs, and synthesizing inputs into recommendations for leadership review.

It also supports cross-functional initiatives and customer experience programming where brand, marketing, and