Senior Brand Strategy & Experience Leader

Blue Cross Blue Shield Association; Chicago (IL); On-site; USD 104,195 - 140,908; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Job summary

Blue Cross Blue Shield Association seeks a Brand Strategy lead to shape the BCBS brand across the system and in partnership with Plans. You will translate research into strategic direction, develop brand briefs, and synthesize inputs into recommendations that inform brand decisions.

You will play an active role in leadership forums and contribute to customer experience programming where brand and experience intersect.

Qualifications

• BS or equivalent work experience.
• 5+ years experience in brand strategy or marketing.
• Strong communication and presentation skills.

Responsibilities

• Develop and execute brand and experience strategies.
• Translate research and consumer insights into strategic direction.
• Synthesize inputs into clear recommendations for brand decisions.
• Participate in leadership forums and contribute to customer experience programming.

Skills

Brand strategy

Marketing

Interpersonal skills

Communication

Education

BS or equivalent work experience

Tools

Salesforce

HubSpot

Job description

Blue Cross Blue Shield Association seeks a Brand Strategy lead to shape the BCBS brand across the system and in partnership with Plans. You will translate research into strategic direction, develop brand briefs, and synthesize inputs into recommendations that inform brand decisions.

You will play an active role in leadership forums and contribute to customer experience programming where brand and experience intersect.