Sr. Brand Strategy and CX Consultant

Blue Cross Blue Shield Association; Chicago (IL); On-site; USD 104,195 - 140,908; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Job summary

Blue Cross Blue Shield Association seeks a Brand Strategy lead to shape the BCBS brand across the system and in partnership with Plans. You will translate research into strategic direction, develop brand briefs, and synthesize inputs into recommendations that inform brand decisions.

You will play an active role in leadership forums and contribute to customer experience programming where brand and experience intersect.

Qualifications

• BS or equivalent work experience.
• 5+ years experience in brand strategy or marketing.
• Strong communication and presentation skills.

Responsibilities

• Develop and execute brand and experience strategies.
• Translate research and consumer insights into strategic direction.
• Synthesize inputs into clear recommendations for brand decisions.
• Participate in leadership forums and contribute to customer experience programming.

Skills

Brand strategy

Marketing

Interpersonal skills

Communication

Education

BS or equivalent work experience

Tools

Salesforce

HubSpot

Job description

This position supports the development and execution of brand and experience strategies that advance, protect, and strengthen the BCBS Brand across the System and in partnership with Plans. Working primarily in Brand Strategy with a secondary contribution to Customer Experience, it translates research and consumer insights into strategic direction, develops brand and creative briefs, and synthesizes inputs into clear recommendations that inform brand decisions. It plays an active role in the System's brand and marketing leadership forums and contributes to customer experience programming where brand, marketing, and experience intersect.

The Posting Range For This Position Is

104,195.33 - 140,908.37

Qualifications

Education

• Required BS or equivalent work experience

Experience

• Required 5+ Years Experience in brand strategy or marketing

Knowledge Skills And Abilities

• Effective interpersonal skills including positivity, professionalism, persuasiveness, and courtesy with and a service-oriented mindset
• Ability to communicate effectively with all levels of staff, including leadership
• Excellent oral, written and presentation skills/communications
• Solid time management and prioritization skills
• Curious learner and passion for bringing people together for purpose.
• Demonstrated analytical and problem-solving skills and ability to make connections.
• Excellent communicator and connector with the ability to listen deeply to understand and distill information to identify gaps and opportunities.

Certifications & Licenses

• Preferred: Professional, Academy for Health Care Management (PAHM) - AHIP
• Extra Posting Information:

Experience translating insights into strategy and innovation priorities for a brand. Experience conducting competitor reviews and analysis.

Event coordination, logistics and execution experience for small to mid-size meetings, workshops or events. Experience or understanding of customer relationship management tools (e.g. SalesForce, Hubspot, etc.)

Experience building a consensus to gain alignment across multiple stakeholdersExperience working in a highly-regulated industryWorkshop design Familiarity of Human-Centered Design (HCD)/Design Thinking methods and tools.

The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the hiring range and this hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonus incentive pay.

We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.