Brand Strategy & Creative Services Director

O'Reilly Automotive; Headquarters (ID); In loco; USD 150.000 - 230.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive wages

Stock Purchase Plan & 401k with EV

Medical, Dental, & Vision Insurance

Tuition Educational Assistance

Career Growth Opportunities

Descrizione del lavoro

O'Reilly Auto Parts seeks a Director of Brand Management & Creative Services to lead the Masterbrand and proprietary brands, guiding strategy, governance, and portfolio decisions using customer insights and market data.

You will collaborate with Merchandising and other leaders to ensure brand architecture, positioning, and investment reflect business goals and customer needs, while overseeing Creative Services to support brand consistency and execution.

Competenze

• Bachelor's degree required in marketing, business, advertising, communications, brand management or related field.
• 10+ years in brand management, marketing, or consumer products with portfolio experience.
• Experience developing brand strategies, architecture, portfolio governance and lifecycle management.
• Ability to translate insights into actionable brand recommendations and business decisions.

Mansioni

• Establish and maintain strategy, architecture, and governance of Masterbrand and portfolio across U.S. and international markets.
• Partner with Merchandising to align brand strategies with product category objectives and customer needs.
• Evaluate brand performance and market conditions to guide portfolio evolution.
• Lead Brand Committee, providing expert recommendations grounded in research and business needs.
• Govern brand standards and decision criteria to protect long-term equity.

Conoscenze

Brand strategy

Stakeholder influence

Leadership

Market research

Brand governance

Brand architecture

Formazione

Bachelor's degree in marketing/business/advertising/communications

Master's degree (desired)

Descrizione del lavoro

O'Reilly Auto Parts seeks a Director of Brand Management & Creative Services to lead the Masterbrand and proprietary brands, guiding strategy, governance, and portfolio decisions using customer insights and market data.

You will collaborate with Merchandising and other leaders to ensure brand architecture, positioning, and investment reflect business goals and customer needs, while overseeing Creative Services to support brand consistency and execution.