Director Brand Management & Creative Services

O'Reilly Automotive; Headquarters (ID); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive wages

Stock Purchase Plan & 401k with EV

Medical, Dental, & Vision Insurance

Tuition Educational Assistance

Career Growth Opportunities

Job summary

O'Reilly Auto Parts seeks a Director of Brand Management & Creative Services to lead the Masterbrand and proprietary brands, guiding strategy, governance, and portfolio decisions using customer insights and market data.

You will collaborate with Merchandising and other leaders to ensure brand architecture, positioning, and investment reflect business goals and customer needs, while overseeing Creative Services to support brand consistency and execution.

Qualifications

• Bachelor's degree required in marketing, business, advertising, communications, brand management or related field.
• 10+ years in brand management, marketing, or consumer products with portfolio experience.
• Experience developing brand strategies, architecture, portfolio governance and lifecycle management.
• Ability to translate insights into actionable brand recommendations and business decisions.

Responsibilities

• Establish and maintain strategy, architecture, and governance of Masterbrand and portfolio across U.S. and international markets.
• Partner with Merchandising to align brand strategies with product category objectives and customer needs.
• Evaluate brand performance and market conditions to guide portfolio evolution.
• Lead Brand Committee, providing expert recommendations grounded in research and business needs.
• Govern brand standards and decision criteria to protect long-term equity.

Skills

Brand strategy

Stakeholder influence

Leadership

Market research

Brand governance

Brand architecture

Education

Bachelor's degree in marketing/business/advertising/communications

Master's degree (desired)

Job description

The Director Brand Management & Creative Services provides strategic leadership for O'Reilly Auto Parts' Masterbrand and portfolio of proprietary brands while overseeing the Creative Services function. This role establishes brand strategy and governance practices to ensure brands are differentiated, appropriately positioned, and aligned with customer needs and business objectives. The Director partners with Merchandising and other business leaders to guide brand portfolio decisions using customer insights, market research, and business priorities.

Through the Brand & Creative Services Manager, this role provides strategic direction for creative operations and ensures the function effectively supports brand consistency and business objectives.

ESSENTIAL JOB FUNCTIONS

• Establish and maintain the strategy, architecture, and governance of O'Reilly's Masterbrand and proprietary brand portfolio across U.S. and international markets.
• Partner with Merchandising to align proprietary brand strategies, positioning, and investment with product category objectives, customer needs, and business priorities.
• Evaluate brand performance, market conditions, customer insights, and competitive activity to identify opportunities to strengthen and evolve the brand portfolio.
• Partner with research to maintain and improve Brand Health Trackers and translate insights into actionable brand recommendations.
• Lead the executive Brand Committee in evaluating major portfolio decisions, providing expert recommendations grounded in brand principles, objective criteria, research, and business needs.
• Establish and govern brand standards and decision criteria that guide brand development and evolution while protecting long‑term brand equity.
• Partner with Legal to protect proprietary brands, including trademarks and other elements of brand identity.
• Build alignment across Merchandising, Professional Sales, Store Operations, Marketing, and other functions to ensure brand strategies reflect business needs and can be effectively executed.
• Provide brand management expertise to major company initiatives and oversee external agencies and strategic partners when specialized brand capabilities are needed.
• Provide strategic direction to the Brand & Creative Services Manager, establishing priorities and developing the capabilities needed to support the function's objectives.
• Oversee Creative Services processes, resource planning, and quality standards to ensure creative work aligns with brand strategy, business priorities, and operational needs while supporting continuous improvement.

SKILLS/EDUCATION/EXPERIENCE

REQUIRED

• Bachelor's degree in marketing, business, advertising, communications, brand management, or a related field.
• 10+ years of progressive experience in brand management, marketing, advertising, consumer products, retail, or a related field, including significant brand or portfolio management experience.
• Experience developing and managing brand strategies, positioning, architecture, and portfolio governance.
• Knowledge of brand development and lifecycle management, including brand evolution, extension, repositioning, and retirement.
• Experience using customer insights, market research, competitive analysis, and brand performance data to guide business decisions.
• Ability to influence senior leaders and cross‑functional stakeholders without direct authority.
• Experience leading, developing, and mentoring managers and professional teams.

DESIRED

• Master's degree in marketing, business, brand management, or a related field.
• Background managing proprietary brands across U.S. and international markets.
• Knowledge of retail, automotive, consumer products, or complex multi‑category businesses.
• Familiarity with brand architecture and portfolio governance across multiple product categories or business units.
• Proficiency in using brand health tracking and customer research to guide brand strategy.
• Knowledge of trademark strategy and brand protection, including partnership with Legal.
• Familiarity with creative development, design, production, and marketing technologies.

O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote‑from‑within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 a