Senior Director, Brand Strategy & Content (US)

Worldwide Clinical Trials; Durham (NC); On-site; USD 164,000 - 326,000; Full time

Job summary

Worldwide Clinical Trials is seeking a Senior Director of Brand Strategy & Content to lead the evolution of our corporate brand and create strategic content that strengthens market perception and supports growth. You will drive messaging architecture, thought leadership, and creative direction across the organization.

This role combines strategic vision with hands-on execution to ensure brand investments raise awareness, credibility, and engagement, while shaping a distinctive market presence

Qualifications

• 12+ years of experience in B2B marketing, brand strategy, content strategy, or related disciplines.
• Demonstrated success leading brand transformation or rebranding initiatives.
• Deep expertise in storytelling, messaging, thought leadership, and content development.
• Experience building and leading high-performing teams.
• Strong executive presence with the ability to influence senior stakeholders.

Responsibilities

• Lead the development and evolution of the corporate brand strategy.
• Own enterprise brand positioning, value proposition, and messaging architecture.
• Develop and execute an integrated content strategy aligned to business and growth priorities.
• Establish editorial priorities and annual content roadmaps.
• Own the company's narrative framework and key messaging platforms.
• Develop and maintain audience-specific messaging that supports corporate, therapeutic, and service-line priorities.

Skills

Storytelling

Brand strategy

Content strategy

Leadership

Executive presence

Job description

Who we are

We’re a global, midsize CRO that pushes boundaries, innovates and invents because the path to a cure for the world’s most persistent diseases is not paved by those who play it safe. It is built by those who take pioneering, creative approaches and implement them with quality and excellence.

We are Worldwide Clinical Trials, and we are a global team of over 3,500+ experts, bright thinkers, dreamers and doers and, together, we are changing the way the world experiences CROs – in the best possible way.

Our mission is to work with passion and purpose every day to improve lives and we are looking for others who value this same pursuit.

Why Worldwide

We believe everyone plays an important role in making a world of difference for patients and their caregivers. From our hands-on, accessible leaders, to our cohesive and supportive teams, we are committed to enabling professionals from all backgrounds and experiences to succeed. We prioritize cultivating a diverse and inclusive environment that continues to promote collaboration and creativity. We are proud to be a workplace where people thrive by being themselves and are inspired to do their best work every day. Join us!

What the Senior Director, Brand Strategy & Content does at Worldwide

The Senior Director, Brand Strategy & Content is responsible for defining, protecting, and evolving the company's brand while leading the development of strategic content that strengthens market perception, supports commercial objectives, and reinforces the organization's position as a differentiated leader in the industry.

As the steward of the corporate narrative, this leader will drive brand strategy, messaging architecture, thought leadership, content strategy, and creative direction across the organization.

This position combines strategic vision with executional excellence, ensuring that all brand and content investments contribute to awareness, credibility, customer engagement, and long-term growth.

What You Will Do

• Lead the development and evolution of the corporate brand strategy.
• Own enterprise brand positioning, value proposition, and messaging architecture.
• Develop and execute an integrated content strategy aligned to business and growth priorities.
• Establish editorial priorities and annual content roadmaps.
• Own the company's narrative framework and key messaging platforms.
• Develop and maintain audience-specific messaging that supports corporate, therapeutic, and service-line priorities.

What You Will Bring To The Role

• Strategic storytelling, brand architect, and trusted business partner who understands how to transform complex capabilities into clear, compelling market narratives.
• Comfortability shaping enterprise brand strategy, coaching executives on messaging, and leading teams that produce industry-leading content.
• Ability to combine creativity with business acumen and can help translate the company's vision into a distinctive and influential market presence.

Your Experience

• 12+ years of experience in B2B marketing, brand strategy, content strategy, or related disciplines.
• Demonstrated success leading brand transformation or rebranding initiatives.
• Deep expertise in storytelling, messaging, thought leadership, and content development.
• Experience building and leading high-performing teams.
• Strong executive presence with the ability to influence senior stakeholders.
• Exceptional written, verbal, and presentation skills.
• Experience in professional services, healthcare, life sciences, CRO, or other complex B2B environments preferred.

At Worldwide Clinical Trials, we are committed to fostering an inclusive and equitable workplace by providing transparent compensation.

The salary range for this position is annually (For hourly paid positions, the stated salary range reflects hourly rates):

United States of America - $164,000.00 - $326,000.00

The salary range provided is intended to give candidates an understanding of potential earnings. Compensation will fall within the provided range, and it not a guarantee of exact salary. The final salary will be determined based on relevant experience, performance, education, and internal equity. In addition to base salary, we offer a competitive benefits package depending on location. We ensure pay equity and transparency and comply with all applicable labor laws. Salary information will be discussed during the interview process, and we encourage candidates to inquire about compensation at any stage.

We love knowing that someone is going to have a better life because of the work we do.