Brand Narrative Director - Healthcare Content Strategy

UChicago Medicine; Chicago (IL); On-site; USD 140,000 - 220,000; Full time

Job summary

UChicago Medicine seeks a Director of Content Strategy to lead brand storytelling, align narratives across patient care, research, and education, and drive high-impact campaigns. You will guide a high-performing creative team and partner with senior executives to shape trusted messaging across channels.

The role requires a strategic thinker with a passion for brand health, audience engagement, and measurable results, based in Chicago with onsite presence as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Master’s degree preferred.
• 10+ years of progressive experience in brand strategy, content development, or related roles with a notable record of results.
• Storyteller with storytelling and campaign management across healthcare organizations.
• Portfolio of brand-building campaigns and creative traditional and digital content.
• Deep knowledge of branding principles, audience engagement, and content marketing.
• Proficient with digital platforms, analytics tools, and emerging media trends.
• Outstanding leadership, project management, and interpersonal skills.

Responsibilities

• Lead the creation and execution of a storytelling strategy and framework highlighting impact on patients, research, and community.
• Oversee production of engaging, multi-format content across platforms in collaboration with clinical and research teams.
• Engage as a strategic partner with service lines to ensure campaigns resonate with patient and provider audiences.
• Collaborate with Growth Marketing to develop a cohesive narrative integrating provider insights and patient outcomes.
• Work with cross-functional teams to align campaigns with broader marketing and communications goals.
• Manage agency relationships to produce high-quality content and assets on time and budget.
• Leverage performance data and OKRs to refine brand narratives and storytelling tactics.
• Lead and inspire a high-performing team of communications and multimedia professionals.

Skills

Brand strategy

Storytelling

Campaign management

Digital analytics

Leadership

Content development

Healthcare communications

Education

Bachelor's degree in Marketing/Communications

Master’s degree preferred

Job description

UChicago Medicine seeks a Director of Content Strategy to lead brand storytelling, align narratives across patient care, research, and education, and drive high-impact campaigns. You will guide a high-performing creative team and partner with senior executives to shape trusted messaging across channels.

The role requires a strategic thinker with a passion for brand health, audience engagement, and measurable results, based in Chicago with onsite presence as needed.