Brand Strategy & Commercial Growth Director

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 138,000 - 155,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401K and other benefits

Job summary

IHG Hotels & Resorts seeks a senior brand strategist in Atlanta to drive medium- to long-term brand plans and performance initiatives. The role blends global brand governance with regional execution in a hybrid work setup.

You will lead the development of 3–5 year strategic brand plans, monitor activations, and translate insights into actions across markets and franchise channels. Strong data analysis and leadership are essential.

Qualifications

• Bachelor's or master's degree in marketing, Business, or a relevant field; MBA preferred.
• 10+ years of progressive marketing experience with brand and product management
• 5–7 years of experience managing teams or complex projects; strong storytelling

Responsibilities

• Serve as champion of the brand via global architecture and frameworks.
• Lead 3–5 year strategic brand plans and monitor activation and annual plans.
• Analyze data on consumer needs, brand awareness, and trends to guide improvements.
• Review brand health, market data, and opportunities across markets worldwide.
• Collaborate with Brand Directors to inform innovation and remediation opportunities.
• Partner with global/regional teams on segmentation and channel marketing strategies.
• Assist leadership in achieving product distribution targets and franchise development support.

Skills

Brand management

Strategic planning

Data analysis

Communication

Leadership

Budget management

Education

Bachelor's or Master's in Marketing/Business

MBA preferred

Job description

IHG Hotels & Resorts seeks a senior brand strategist in Atlanta to drive medium- to long-term brand plans and performance initiatives. The role blends global brand governance with regional execution in a hybrid work setup.

You will lead the development of 3–5 year strategic brand plans, monitor activations, and translate insights into actions across markets and franchise channels. Strong data analysis and leadership are essential.