Global Brand Experience Director — International Growth

IRB USA Inspire Resources

Atlanta (GA)

On-site

USD 180,000 - 260,000

Full time

12 days ago

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Job summary

IRB USA Inspire Resources in Atlanta is seeking a Senior Director - International Brand Experience to lead global marketing plans that align with the brand vision and business ambitions. You will define consumer targets, monitor competitive activity, and translate priorities into roadmaps and activation initiatives.

The role requires 10+ years in marketing with 5+ years in leadership, Restaurant/QSR experience, and international exposure.

Qualifications

10+ years of progressive marketing experience in brand management or related leadership roles.
5+ years of leadership experience; Restaurant/QSR experience preferred; International experience beneficial.

Responsibilities

Lead the International cross-functional annual brand planning process, including global marketing calendars and budgets.
Build global marketing plans that advance international business ambitions and brand vision.
Translate brand priorities into clear roadmaps, activation plans, and market-facing initiatives.
Monitor in-year performance and adjust plans based on forecasts, risks, opportunities, and market dynamics.
Oversee ad hoc strategic projects as part of International growth acceleration plans.
Define priority consumer targets and learning agendas to guide brand, menu, value, pricing, and activation decisions.