Director, Brand Strategy & Commercial Performance (EVEN Hotels & Ruby)

InterContinental Hotels Group; Atlanta (GA); Híbrido; USD 138.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Medical/Dental/Vision insurance

401(k)

Descripción de la vacante

InterContinental Hotels Group is seeking a senior marketing leader to drive long-term brand strategy and performance initiatives from our Atlanta office in a hybrid environment. You will lead global brand architecture, multi-year plans and activation across markets while partnering with Brand Directors and Franchise Development to optimize distribution and growth.

Qualifications include 10+ years in global brand management, strong communication and storytelling, and an MBA preferred.

Formación

• Bachelor's or master's degree in marketing, business, or related field; MBA preferred.
• 10+ years progressive marketing experience with brand and product management in a global multi-brand environment.
• Strong communication skills and storytelling ability.
• Experience developing segmentation, demand creation and channel strategies in travel/service environments.
• Experience managing a marketing program budget and allocating resources.

Responsabilidades

• Serve as champion and guardian of the brand via global brand architecture and frameworks.
• Lead 3-5 year strategic brand plans and activate programs and annual business plans.
• Analyze data on consumer needs, product and brand awareness to improve offerings.
• Review brand health and market data to identify opportunities across markets.
• Collaborate with Brand Directors to assess consumer satisfaction and inform innovation.
• Partner with global and regional teams to develop segmentation and channel marketing strategies.
• Assist VP and Franchise Development in achieving product distribution targets.

Conocimientos

Brand management

Product management

Strategic planning

Team leadership

Budget management

Data analysis

Market research

Storytelling

Educación

Bachelor's or Master's degree in Marketing/Business

MBA preferred

Descripción del empleo

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.

Your day to day

• Serve as champion and guardian of the brand via the development and ongoing optimization of the global brand architecture and supporting frameworks.
• Lead the process to develop the intermediate (3-5 years) strategic brand plans and supporting programs/tactics and monitor the activation of those programs/tactics, including any annual business planning activities, to support the brand’s business, performance and competitive objectives.
• Analyze data on current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trend to build recommendations for product, experience and marketing enhancements.
• Own the review and analysis of brand health, market and industry data globally to understand current commercial performance trends and opportunities within the brand to deliver on the commercial needs of individual markets across the globe.
• Collaborate with Brand Directors to assess consumer satisfaction and sentiment performance to inform on opportunities for innovation and operational remediation.
• Partner with global and regional partner functions to develop effective segmentation, demand creation and channel marketing strategies to capture consumer demand.
• Assist Global Brand Vice President and Franchise Development teams in the achievement of product distribution targets by participating in major sales presentations and support efforts to target current and potential franchisees.

What we need from you

• Bachelor's or master’s degree in marketing, Business, or a relevant field of work or an equivalent combination of education and work-related experience. MBA preferred
• 10+ years progressive marketing experience with demonstrated proficiency in brand and product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and or significant complex projects.
• Effective and or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated knowledge of marketing principles and strategic planning process. Strong storytelling capability
• Ability to develop effective segmentation, demand creation and channel marketing strategies in a multi-unit hotel or other travel/service environment preferred.
• Demonstrated ability to analyze and interpret research data on consumer preferences and market trends. Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is$138,000.00 to $155,000.00.This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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