Global Brand & Guest Experience Director

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 138,000 - 145,000; Full time

Benefits offered by this job

Health insurance

401K plan

Room discounts

Job summary

IHG Hotels & Resorts is seeking a senior leader to own global brand design and guest experience for one of its mainstream brands. The role drives annual and multi-year strategies aligned with the corporate brand framework and ROI objectives.

You will lead strategic initiatives, manage cross-functional programs, and collaborate with owners, operators, and internal teams to optimize brand performance and franchisee value.

Qualifications

• Bachelor's or Master's Degree in Brand Management, Marketing, or related field.
• 10+ years of brand management and marketing experience; 3–5 years leading teams or complex projects.
• Experience in innovation or product development focused on consumer needs.
• Strategic thinking with ability to analyze markets and data; commercially minded.
• Strong interpersonal and communication skills for cross-functional collaboration.

Responsibilities

• Develop and execute annual and multi-year plans for global brand design and guest experience.
• Lead initiatives to define, implement, or embed brand design initiatives to drive performance and ROI.
• Ensure delivery of brand prototypes and design elements with cost guardrails and insights analysis.
• Engage with hotel owners, operators, and IHG teams to gather feedback on key initiatives.
• Manage multiple cross-functional projects from briefing to launch and optimization.

Skills

Brand management

Marketing strategy

Project management

Stakeholder management

Leadership

Analytical thinking

Communication

Education

Bachelor's or Master's in Brand Management

Job description

IHG Hotels & Resorts is seeking a senior leader to own global brand design and guest experience for one of its mainstream brands. The role drives annual and multi-year strategies aligned with the corporate brand framework and ROI objectives.

You will lead strategic initiatives, manage cross-functional programs, and collaborate with owners, operators, and internal teams to optimize brand performance and franchisee value.