Director, Brand Strategy & Commercial Performance (EVEN Hotels & Ruby)

Kimpton; Georgia; Hybrid; USD 138,000 - 155,000; Full time

Benefits offered by this job

Bonus pay eligibility

Medical/dental/vision insurance

401K

Paid time off

Job summary

Kimpton is seeking a strategic Brand Director to drive medium- to long-term brand strategy and performance initiatives across global platforms. You will champion brand architecture, lead 3–5 year plans, and oversee annual business planning to meet performance and competitive targets.

You will analyze consumer trends, monitor brand health and market data, collaborate with Brand Directors, and partner with global and regional teams to shape segmentation and demand creation.

Qualifications

• Bachelor's or master's degree in marketing, business, or related field; MBA preferred.
• 10+ years of progressive marketing experience in a global, multi-brand environment.
• 5–7 years of managing teams or large projects.

Responsibilities

• Serve as champion of the brand via development and optimization of global brand architecture.
• Lead 3-5 year strategic brand plans and supporting programs with annual business planning.
• Analyze data on consumer needs, brand awareness, and trends to inform enhancements.
• Review brand health and market data to drive commercial performance across markets.
• Collaborate with Brand Directors to assess satisfaction and opportunities for innovation.
• Partner with global/regional teams to develop segmentation, demand creation, and channel strategies.
• Support franchise development efforts with product distribution targets and presentations.

Skills

Brand strategy

Data analysis

Team leadership

Education

Bachelor's or Master's in Marketing/Business

MBA preferred

Job description

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.

Your day to day

• Serve as champion and guardian of the brand via the development and ongoing optimization of the global brand architecture and supporting frameworks.
• Lead the process to develop the intermediate (3-5 years) strategic brand plans and supporting programs/tactics and monitor the activation of those programs/tactics, including any annual business planning activities, to support the brand’s business, performance and competitive objectives.
• Analyze data on current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trend to build recommendations for product, experience and marketing enhancements.
• Own the review and analysis of brand health, market and industry data globally to understand current commercial performance trends and opportunities within the brand to deliver on the commercial needs of individual markets across the globe.
• Collaborate with Brand Directors to assess consumer satisfaction and sentiment performance to inform on opportunities for innovation and operational remediation.
• Partner with global and regional partner functions to develop effective segmentation, demand creation and channel marketing strategies to capture consumer demand.
• Assist Global Brand Vice President and Franchise Development teams in the achievement of product distribution targets by participating in major sales presentations and support efforts to target current and potential franchisees.

What we need from you

• Bachelor's or master’s degree in marketing, Business, or a relevant field of work or an equivalent combination of education and work-related experience. MBA preferred
• 10+ years progressive marketing experience with demonstrated proficiency in brand and product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and or significant complex projects.
• Effective and or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated knowledge of marketing principles and strategic planning process. Strong storytelling capability
• Ability to develop effective segmentation, demand creation and channel marketing strategies in a multi-unit hotel or other travel/service environment preferred.
• Demonstrated ability to analyze and interpret research data on consumer preferences and market trends. Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact.

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is$138,000.00 to $155,000.00.This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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