Brand Strategy Assistant Planner

shark&minnow; Ohio; On-site; USD 42,000 - 54,000; Full time

Job summary

shark&minnow is seeking an Assistant Account Planner to help shape strategic foundations behind brands and marketing initiatives. You will work at the intersection of research, creativity, media, and digital systems to support brand purpose and communications grounded in cultural insight.

You will lead creative ideation, develop brand architecture, craft briefs, and map customer journeys to guide campaigns.

Qualifications

• Bachelor’s degree in marketing, advertising, or communications or related field.
• 0–3 years marketing, advertising, or account management experience.

Responsibilities

• Leads creative ideation sessions with colleagues and clients.
• Originates ideas and translates them across marketing systems.
• Develops brand purpose and positioning grounded in culture and trends.
• Creates brand architecture and applicability across business lines.
• Develops creative briefs and channel/touchpoint plans.
• Builds customer journey maps and media ecosystems.
• Writes decks with strong narrative and human-centered design.
• Supports client leads and presents to clients with authority.
• Ensures timely delivery of high-quality deliverables.

Skills

Strategic planning

Media planning

Digital marketing

Analytics

Client management

Brand development

Creative ideation

Education

Bachelor’s degree in marketing/advertising/communications

Tools

Adobe Creative Suite

WordPress

Email marketing platforms

Social media tools

Job description

shark&minnow is seeking an Assistant Account Planner to help shape strategic foundations behind brands and marketing initiatives. You will work at the intersection of research, creativity, media, and digital systems to support brand purpose and communications grounded in cultural insight.

You will lead creative ideation, develop brand architecture, craft briefs, and map customer journeys to guide campaigns.