Account Planner

Lopez Negrete Communications; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Disability insurance

Job summary

A marketing communications agency in Houston is seeking a Bilingual English & Spanish Brand Strategist. The ideal candidate will lead brand strategies, conduct extensive research to uncover insights, and define brand messaging. Applicants should have 3-6 years of relevant experience and strong communication skills. This full-time role offers various benefits including medical insurance and a 401(k).

Qualifications

• 3-6 years of experience in account planning or brand strategy.
• Ad agency experience a must.

Responsibilities

• Lead brand strategy development across client accounts.
• Conduct market, cultural, and consumer research to uncover key insights.
• Define brand positioning, voice, and messaging frameworks.
• Partner with creative teams to inspire concept development.
• Measure and analyze campaign effectiveness to optimize future strategies.

Skills

Bilingual English & Spanish

Consumer behavior understanding

Market trends analysis

Communication skills

Presentation skills

Strategic thinking

Creative intuition

Job description

Lopez Negrete Communications is looking for a creative thinker who loves uncovering insights that inspire brands to connect deeply with audiences. We need a Bilingual English & Spanish Brand Strategist for our Houston, Texas office. The role is onsite in Houston.

Key Responsibilities

• Lead brand strategy development across client accounts.
• Conduct market, cultural, and consumer research to uncover key insights.
• Define brand positioning, voice, and messaging frameworks.
• Partner with creative teams to inspire concept development.
• Build and present strategy decks and campaign briefs to clients.
• Measure and analyze campaign effectiveness to optimize future strategies.

Qualifications

• 3-6 years of experience in account planning or brand strategy.
• Strong understanding of consumer behavior, market trends, and cultural insights.
• Excellent communication and presentation skills.
• Strategic thinker with creative intuition and an analytical mindset.
• Ad agency experience a must.

Seniority Level

Associate

Employment Type

Full-time

Job Function

Strategy/Planning, Advertising, and Marketing

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Disability insurance