Brand & Strategic Communications Lead

Jobtailor; Chicago (IL); On-site; USD 95,000 - 125,000; Full time

Job summary

New Moms is seeking a senior communications leader to develop and steward its brand architecture, messaging framework, and organizational positioning. You will guide cross‑department branding, drive visibility through media and thought leadership, and partner with leadership to share impact stories.

The role oversees crisis communications, annual strategy, and digital/earned media, while supervising the Marketing & Communications Manager.

Qualifications

• Bachelor's degree required; advanced degree preferred in Communications or a related field.
• 7+ years of progressive experience in communications, marketing, or brand strategy.
• 3+ years in a senior leadership or director-level role.
• Experience developing organizational brand strategy and messaging frameworks.
• Experience supervising staff and leading cross-functional initiatives.
• Nonprofit experience strongly preferred; fundraising communications or human services is a plus.
• Outstanding written, verbal, editing, and presentation skills.
• Experience evaluating communication strategies using data.
• Strong project management and organizational skills; MS Office and Salesforce familiarity.
• Familiarity with Adobe Creative Suite or similar design software is helpful.

Responsibilities

• Develop and steward New Moms' brand architecture, messaging framework, and positioning across New Moms and its social enterprises.
• Serve as the organization's brand steward, ensuring consistency in messaging, voice, and visual identity.
• Provide strategic guidance on brand application across departments and initiatives.
• Lead strategies expanding visibility through media relations, PR, and thought leadership.
• Partner with leadership to elevate impact stories and position the org as sector leaders.
• Develop crisis communications protocols and oversee reputation management.
• Oversee the annual communications strategy including priorities, audiences, channels, and metrics.
• Provide strategic oversight of digital, print, video, and earned media communications.
• Evaluate communications performance using data and audience insights.
• Partner with Development to strengthen fundraising communications and case for support.
• Direct donor messaging, stewardship materials, campaigns, and fundraising events.
• Ensure brand strategy aligns with philanthropic engagement goals.
• Supervise and develop the Marketing & Communications Manager.
• Coordinate with leaders across New Moms, Bright Endeavors, and Bright Path.
• Serve as strategic communications advisor to senior leadership and manage external vendors.
• Participate in department planning, budgeting, and initiatives.
• Maintain timely communication and uphold New Moms' values and service model.
• Perform other related duties as assigned.

Skills

Brand Strategy Development

Crisis Communications Management

Data-Driven Communications Evaluation

Leadership in Nonprofit Marketing

Project Management

Education

Bachelor's degree

Advanced degree in Communications or Related Field

Tools

Microsoft Office

Salesforce

Adobe Creative Suite

Job description

New Moms is seeking a senior communications leader to develop and steward its brand architecture, messaging framework, and organizational positioning. You will guide cross‑department branding, drive visibility through media and thought leadership, and partner with leadership to share impact stories.

The role oversees crisis communications, annual strategy, and digital/earned media, while supervising the Marketing & Communications Manager.