Brand, Growth & Communications Leader

Mi-Case; Indianapolis (IN); On-site; USD 120,000 - 160,000; Full time

Job summary

Mi-Case is seeking a marketing leader to inherit a fast-moving, well-positioned brand with authority to steer its next phase. You will own brand, strategy, comms, and live events, guiding a two-person senior team and collaborating with sales to accelerate pipeline.

You'll shape go-to-market across Mi-OMS, Mi-JMS, Mi-Licensing, and Mi-Trust, and lead executive-level storytelling, with a strong emphasis on events and thought leadership.

Responsibilities

• Own marketing and communications strategy across all products, current and emerging: Mi-OMS, Mi-JMS, Mi-Licensing, and Mi-Trust, with new products consistently in the pipeline.
• Maintain and evolve a repeatable go-to-market framework that any product launch can run through.
• Represent marketing in executive and partner-level conversations. Bring a point of view, support it with evidence, and translate company strategy into marketing priorities.
• Set annual and quarterly plans, own the marketing budget, and define how success gets measured.
• Own the annual event portfolio and its budget: industry conferences, partner events, and the Mi-Case customer summit.
• Set the creative platform for each major event. One organizing idea that holds booth, advertising, print, giveaways, and stage presentation together, directed through production with the designer and outside vendors.
• Own the customer summit end to end: programming, speakers, venue and vendor contracts, invitation strategy, run of show, and following through.
• Develop the presentations that carry the brand from the stage, including script, rehearsal, and technical content built with product and engineering.
• Direct co-marketing with strategic technology partners: joint presence, shared messaging, and how each company shows up in the other’s rooms.
• Build the demand system around each event and report what the room was worth. Pre-event outreach, on-site capture, post-event nurture, pipeline sourced and influenced.

Job description

Mi-Case is seeking a marketing leader to inherit a fast-moving, well-positioned brand with authority to steer its next phase. You will own brand, strategy, comms, and live events, guiding a two-person senior team and collaborating with sales to accelerate pipeline.

You'll shape go-to-market across Mi-OMS, Mi-JMS, Mi-Licensing, and Mi-Trust, and lead executive-level storytelling, with a strong emphasis on events and thought leadership.