Brand Storyteller & Growth Architect (Remote)

Yardzen; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Remote work, always

Medical, dental, and vision insurance

Competitive compensation

12 weeks parental leave

Wellness stipend

Job summary

Yardzen, a remote-first outdoor design company, is seeking a Brand Marketing Manager to grow brand awareness, tell our stories, and connect homeowners and brands with Yardzen. You’ll own campaigns, content, partnerships, and activations, shaping a consistent brand voice across channels and building a community of loyal clients and creators.

You’ll be based in the Bay Area and available for occasional in-person opportunities, with comprehensive benefits and a compensation range that reflects your

Qualifications

• 5+ years in brand marketing, communications, content, PR or integrated marketing.
• Strong writer and editor able to guide content strategy.
• Based in the Bay Area with willingness for occasional in-person events.
• Experience with brand storytelling across multiple channels is a plus.

Responsibilities

• Define priorities and align on strategy and content approach to build the Yardzen brand.
• Design, launch, and own campaigns that build brand awareness and shape positive perception.
• Ensure consistent messaging and brand voice across all Yardzen mentions.
• Identify opportunities to bring the Yardzen brand to life across channels.
• Foster and facilitate a community around the Yardzen brand among past clients.
• Build project plans, coordinate stakeholders, and move initiatives from idea to launch.
• Shape organic initiatives to introduce discovery and engagement for Yardzen.
• Leverage Instagram and Pinterest to tell compelling brand stories that engage potential clients.
• Design programs to make it easier for clients to share yard transformations and Yardzen.
• Own the Yardzen Ambassador Program for creators and champions.
• Discover and engage with partner brands for collaborations and activations.
• Manage day-to-day marketing execution of collaborations and track activation performance.
• Partner with PR to tell Yardzen stories and grow leadership voice.
• Attend to data and trends to inform stories for publications and media.

Skills

Brand marketing

Communications

Content creation

PR

Integrated marketing

Job description

Yardzen, a remote-first outdoor design company, is seeking a Brand Marketing Manager to grow brand awareness, tell our stories, and connect homeowners and brands with Yardzen. You’ll own campaigns, content, partnerships, and activations, shaping a consistent brand voice across channels and building a community of loyal clients and creators.

You’ll be based in the Bay Area and available for occasional in-person opportunities, with comprehensive benefits and a compensation range that reflects your