Brand Storyteller & Digital Design Lead

District of Columbia Public Schools; Washington (District of Columbia); On-site; USD 70,000 - 90,000; Full time

Job summary

District of Columbia Public Schools is seeking a Specialist, Digital Communications to lead graphic design, social media publishing, and routine web content management. You will create engaging visuals that bring the DCPS brand to life and strengthen the district's digital presence across students, staff, and communities.

You will publish content across DCPS social channels, manage web updates with Drupal/WordPress, and collaborate with Central Services and external partners to ensure timely,

Qualifications

• Bachelor's degree and 3–5 years of related work experience.
• Master's degree preferred.
• Experience in or exposure to the education sector is a plus.
• Expert knowledge in graphic design and Adobe Creative Suite.
• Strong writing skills and knowledge of HTML/CSS.
• Experience with Drupal is a plus.
• Photography experience is a plus.
• Strong interpersonal and customer service skills.
• Ability to work quickly under tight deadlines.

Responsibilities

• Designs original, high‑quality graphics for DCPS social media channels, digital campaigns, websites, events, and district newsletters.
• Publishes day‑to‑day content across DCPS’s social media accounts, including scheduling and adapting assets per platform.
• Uses data analytics to optimize storytelling, reach, and engagement across channels.
• Supports the districtwide social media content calendar and timely announcements.
• Maintains web content with Drupal and WordPress, coordinating with content owners for updates.
• Performs digital team administrative functions and coordinates with stakeholders to drive project success.

Skills

Graphic design

Social media management

HTML/CSS

Drupal

Adobe Creative Suite

Canva

Photography

Writing

Project coordination

Education

Bachelor's degree

Master's degree preferred

Tools

Adobe Creative Suite

Canva

Drupal

WordPress

Meta Business Suite

HootSuite

Sprout Social

Job description

District of Columbia Public Schools is seeking a Specialist, Digital Communications to lead graphic design, social media publishing, and routine web content management. You will create engaging visuals that bring the DCPS brand to life and strengthen the district's digital presence across students, staff, and communities.

You will publish content across DCPS social channels, manage web updates with Drupal/WordPress, and collaborate with Central Services and external partners to ensure timely,