Brand Marketing Director: Storytelling & Growth

Trade Coffee Co; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Unlimited vacation

Coffee stipend $500/year

Health benefits

401(k)

Twice-monthly catered lunches

Pet-friendly office

Trade-sponsored community service days

Job summary

Trade Coffee Co is seeking a Director of Brand Marketing to own our storytelling and brand voice across video, social, PR, and content. You will build and lead a 360 campaigns program, align channels with a unified Trade voice, and work closely with Growth, Lifecycle, Creative, and Paid teams to drive reach and demand.

The role requires strategic thinking and hands-on execution on a small, fast-moving team.

Qualifications

• 6+ years of brand, content, or integrated marketing experience
• Experience leading brand or social strategy (3+ years) at a DTC/food & beverage brand
• Track record of growing owned video and organic social channels (YouTube, Instagram, TikTok)
• Experience leading PR (in-house or via agencies)
• Experience planning and executing 360 campaigns across owned, earned, and paid
• Knowledge of SEO and content optimization, with GEO/AI search perspective
• Experience building authentic community programs (Reddit, Substack, Discord)
• Experience managing agencies, freelancers, and creative partners
• Experience building and developing a team

Responsibilities

• Own Trade's brand story and message hierarchy across channels
• Lead owned video strategy for YouTube, Shorts, and TikTok
• Set organic social strategy for Instagram and TikTok to drive discovery
• Build Trade's community presence in relevant spaces (Reddit, Substack)
• Lead PR strategy and execution from launches to roaster spotlights
• Plan and run 360 campaigns with cross-functional partners
• Own content calendar and strategy across launches and editorial storytelling
• Lead GEO and SEO content strategy for discovery
• Maintain consistent brand voice with agencies and partners
• Collaborate with paid team to amplify high-performing content
• Use AI tools to accelerate ideation, production, and analytics
• Report on brand health and organic performance to leadership
• Build and lead a small team as the function grows

Skills

Brand storytelling

Video strategy

Organic social

Campaign planning

SEO/content strategy

Community programs

Team leadership

Agency management

Measurement & analytics

Creative feedback

AI-enabled content

Tools

YouTube

Instagram

TikTok

Reddit

Substack

Discord

AI tools

Job description

Trade Coffee Co is seeking a Director of Brand Marketing to own our storytelling and brand voice across video, social, PR, and content. You will build and lead a 360 campaigns program, align channels with a unified Trade voice, and work closely with Growth, Lifecycle, Creative, and Paid teams to drive reach and demand.

The role requires strategic thinking and hands-on execution on a small, fast-moving team.