Brand Manager

80Twenty; Thousand Oaks (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

80Twenty is seeking a Brand Marketing Manager who can shape the narrative behind a premium heated coffee mug brand expanding into a broader coffee ecosystem. You will own brand storytelling, brief and oversee creative agencies, and ensure every asset feels on-brand from social posts to packaging.

You don't have to be a designer, but you bring a keen eye, strong visual storytelling, and the ability to communicate clearly with internal teams and external partners.

Qualifications

• Keen design eye for visual identity across media.
• Strong storytelling ability to articulate brand narrative.
• Experience working with notable DTC consumer brands.
• Solid writing skills for briefs and product narratives.
• Experience briefing and coordinating with creative agencies.

Responsibilities

• Own Brand Storytelling and Narrative across launches.
• Provide Creative Direction and oversee asset production and quality.
• Lead New Product Launch support with visual direction and copy.
• Oversee Packaging and Physical Brand touchpoints to feel premium.
• Develop Campaign Creative briefs and set visual direction with agencies.

Skills

Design eye

Visual storytelling

Brand experience

Creative writing

Agency collaboration

Hands-on mindset

LA-area-based

Tools

Photoshop

Figma

Adobe Creative Suite

InDesign

Job description

Location: Greater Los Angeles, CA | Hybrid | DOL weekly (1-3x) or monthly (2x) on-site

Reports to: President of Marketing and Strategy

About the Role

Our client is a premium heated coffee mug brand focused on building products that enhance everyday rituals. They're now expanding beyond mugs into the full coffee experience - new products, new categories, and a whole lot of storytelling to do. They're looking for a Brand Marketing Manager, with a killer visual identity / storyteller persona who can convey the "how it feels" behind the brand. This person will shape the narrative behind new product launches, brief and oversee the creative agencies, and make sure every asset from a social post to a product box feels unmistakably on-brand. The ideal candidate doesn't need to be a designer, but needs a genuine eye, a strong instinct for brand, and the ability to communicate clearly to the people making the work - and ability to be hands on as needed. Someone who has always been the person on a team who notices when something is slightly off and knows how to fix it, and is consistently thinking about what makes a brand, would be a great fit.

What This Person Will Own

Brand Storytelling and Narrative

As the brand expands from mugs into a broader coffee ecosystem, someone needs to ensure it stays coherent and compelling across every new product and category. This person will help shape positioning, write creative briefs, build decks, and make sure the narrative connects - not just what's launching, but why it matters and how it fits.

Creative Direction and Asset Oversight

This person will be the brand's eyes and ears across all creative output - photo shoots, social content, ad assets, packaging, decks, and digital. They'll brief the agencies, attend shoots when needed, and review everything before it goes out - knowing when something is on brand and when it isn't, and able to say why.

New Product Launch Support

New products are coming this year and next. This person will help shape the brand story for each one, including positioning, visual direction, and copy - working closely with the Director of Marketing to execute the campaign. They're the creative engine behind a launch, while the Director of Marketing is the operational one.

Packaging and Physical Brand

The unboxing experience matters. This person will help oversee packaging design and physical brand touchpoints, working with vendors to make sure the product and the box feel premium and considered.

Campaign Creative

For seasonal moments and product launches, this person will develop the creative brief and visual direction, and work with agencies to bring it to life. They're not designing the final assets, but they're the one who knows what they should look and feel like.

What They're Looking For

• A genuine design eye. Can play around with Photoshop, Figma, and/or Adobe
• A strong visual storyteller. Understands how brands communicate through imagery, layout, and voice, and can shape that here.
• Experience working across a notable DTC consumer brand. Has been in rooms where real brand decisions were made and absorbed what good looks like.
• Strong writing skills. Can draft a creative brief, write a product narrative, or explain a visual direction without reaching for AI as a first draft.
• Experience working with creative agencies, photographers, or production teams, and knows how to brief them well and push back when the work isn't right.
• Hands-on and hungry. This is a lean team, and there's no existing playbook to inherit - this person will build as they go and get better every launch.
• Based in the greater LA area and able to come into the office periodically - DOL weekly or monthly

Nice to Haves

• Experience at a consumer tech, lifestyle, beauty, fashion, or premium home goods brand
• Background in packaging design or physical brand touchpoints
• Experience taking a brand through a category expansion or product line extension

How They Work

• Small team, high standards, and a brand that's genuinely worth protecting. This person will work closely with the President of Marketing and a Director of Marketing, with real ownership over the creative side of everything the company puts out. This is an important seat at a growing table, and they're looking for the right person to help define what the brand looks like for the next decade.