Public Relations Specialist 2

Garmin Ltd.; Olathe (KS); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Garmin Benefits

Job summary

Garmin Ltd. is seeking a full‑time Public Relations Specialist 2 at Garmin's U.S. headquarters in the Greater Kansas City area.

The role focuses on increasing product awareness by securing editorial coverage across mainstream, endemic, and trade outlets, including digital, print, and broadcast media. You will manage media relations, develop compelling PR pitches, coordinate product demos, and support PR programs aligned with Garmin’s goals while collaborating with global offices and attending

Qualifications

• Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, English, or related field.

Responsibilities

• Drive awareness of Garmin’s products through editorial coverage in mainstream, endemic, trade outlets.
• Develop and write engaging PR pitches to generate positive coverage.
• Facilitate review/demo units and provide product demonstrations.
• Support PR plans, press releases, and company statements.
• Attend industry tradeshows and PR events and plan media events.

Skills

Media relations

Verbal communication

Written communication

AP style

Time management

Education

Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, English, or related field

Tools

Media databases

Media monitoring tools

Job description

Overview

We are seeking a full-time Public Relations Specialist 2 at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for focusing on increasing awareness of Garmin’s products by facilitating the best possible editorial coverage in mainstream, endemic and trade outlets, including digital, print and broadcast media.

Essential Functions

• Responsible for communicating with journalists and other members of the media to drive awareness of Garmin’s products by demonstrating their unique advantages of compelling design, superior quality and best value
• Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves
• Develops and writes engaging PR pitches to generate positive coverage for Garmin products/features
• Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)
• Supports PR strategies and programs that are aligned with the business’ goals, including PR plans, product pitches press releases, award applications and company statements and quotes
• Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities
• Communicates PR plans to Garmin’s global offices and teams in other countries
• Attends and represents Garmin at industry tradeshows and PR events
• Plans and executes media events surrounding new product introductions, tradeshow activities and other special events
• Demonstrates a deep understanding of Garmin’s product line and the competitive landscape
• Collaborates with Garmin’s Content Marketing and Corporate Communications team to develop compelling stories that keep Garmin in the news
• Works productively on deadlines and can respond quickly to time-sensitive media requests
• Assists with other PR needs as necessary, including monitoring the Media Relations inbox

Basic Qualifications

• Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field
• Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
• Demonstrates a working knowledge of Garmin products and the market(s) served
• Demonstrates excellent verbal and presentation skills
• Displays compelling writing skills and knowledge of Associated Press style guidelines
• Exhibits outstanding professionalism, judgment, and integrity
• Willingness to travel to trade shows and media events
• Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimized supervision

Desired Qualifications

• Experience in/enthusiasm for consumer electronics and activities associated with Garmin products and services
• Experience with digital/social media

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits