Brand Social Media Manager: Influencer & Campaign Lead

ASUS; Fremont (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

401(k)

Paid Time Off

Employee Assistance Program (EAP)

Job summary

ASUS seeks a Social Media Manager to own the brand account end-to-end in the US. This role drives brand awareness, community engagement and influencer content strategy for consumer PC products. Requires strategic thinking and hands-on execution, with collaboration across internal teams and partners.

Responsibilities include developing content strategies, coordinating production, recruiting influencers, and analyzing campaigns to improve performance. Office-based, with travel up to 20% for events.

Qualifications

• 5+ years of experience in social media or brand marketing, preferably in consumer tech or lifestyle.
• Bachelor's degree in Marketing, Advertising, Business or related field; OR associate degree with 8+ years' experience.

Responsibilities

• Strategize and grow ASUS brand presence across social media and communities.
• Develop quarterly content strategies and publishing calendars.
• Coordinate content production including copywriting, visuals, and short-form video.
• Identify, recruit and manage influencers, KOLs and brand ambassadors.
• Negotiate partnerships, budgets, and timelines; build long-term relationships.
• Stay updated on trends, analytics, and best practices for social media.
• Support go-to-market planning for product launches and campaigns.
• Manage account growth and analyze performance to drive results.

Skills

Social media marketing

Influencer marketing

Brand marketing

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, or related field

Associate degree with 8+ years experience

Tools

Influencer management tools

Analytics platforms

Job description

ASUS seeks a Social Media Manager to own the brand account end-to-end in the US. This role drives brand awareness, community engagement and influencer content strategy for consumer PC products. Requires strategic thinking and hands-on execution, with collaboration across internal teams and partners.

Responsibilities include developing content strategies, coordinating production, recruiting influencers, and analyzing campaigns to improve performance. Office-based, with travel up to 20% for events.