Strategic PR & Social Communications Lead

ASUS; Fremont (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

ASUS is seeking a talented PR & Social Media Specialist to blend public relations with social media strategy, elevating the company's brand and reputation. The role focuses on media relations, content creation, and audience engagement across platforms.

Based in Fremont, CA, you will draft press materials, manage LinkedIn publishing for a B2B audience, and coordinate with design for visuals while tracking coverage and performance to inform campaigns.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related writing-intensive fields.
• 2-6 years of experience in PR, communication, social media or marketing.
• Strong writing and editing skills with attention to detail.
• Familiarity with LinkedIn and other professional social platforms.

Responsibilities

• Assist in drafting press materials including press releases, media pitches and briefing documents.
• Build and maintain media lists across business and technology outlets.
• Track media coverage and compile weekly coverage reports, share of voice and sentiment summaries.
• Execute day-to-day social media publishing, with a focus on LinkedIn for B2B audience.
• Amplify press coverage, announcements and thought leadership through social channels.
• Draft social posts aligned with corporate messaging and campaign goals.
• Monitor engagement and respond to comments in collaboration with internal teams.
• Repurpose media coverage into social content, blog summaries and internal newsletters.
• Coordinate with design team to create simple visuals such as quote cards and event recaps.
• Support integrated campaigns by ensuring consistent messaging across PR and social.
• Monitor industry conversations, competitor announcements and trending topics.
• Provide weekly reports on social performance and media coverage.
• Flag potential risks or sensitive issues for the communication team.

Skills

Creative writing

Deadline management

Industry trends

Microsoft Office

English communication

Social media proficiency

Education

Bachelor's degree

Tools

Adobe Creative Suite

LinkedIn

Job description

ASUS is seeking a talented PR & Social Media Specialist to blend public relations with social media strategy, elevating the company's brand and reputation. The role focuses on media relations, content creation, and audience engagement across platforms.

Based in Fremont, CA, you will draft press materials, manage LinkedIn publishing for a B2B audience, and coordinate with design for visuals while tracking coverage and performance to inform campaigns.