Social Media Strategy Manager

ASUS; Fremont (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses

Medical insurance

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Paid Time Off

EAP

401(k)

Job summary

ASUS is seeking a Social Media Manager to own the brand account end-to-end in the US, driving awareness, engagement, and influencer content strategy for consumer PC products. The role blends strategic oversight with hands-on execution and requires collaboration with internal teams, agencies, and global partners.

The ideal candidate combines strategic thinking with independent initiative and a proven ability to translate data into action.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of social media marketing, influencer marketing, or brand marketing.
• Or an associate degree with 8+ years of experience in social media marketing or brand marketing.
• Experience in consumer tech or lifestyle preferred.

Responsibilities

• Strategize and grow ASUS's brand presence across social media & community platforms; drive brand voice, audience engagement, and account health.
• Develop quarterly content strategies and manage publishing calendars; initiate campaigns aligned to brand priorities and product launches.
• Coordinate content production including copywriting, creative briefs, photography, video and short-form content.
• Identify, recruit, and manage relationships with KOLs, influencers, creators and brand ambassadors; negotiate partnerships, deliverables, timelines and budgets.
• Stay up to date on social media trends, platform updates, competitive analysis and best practices.
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
• Manage social account growth, community share of voice, and campaign performance analysis.

Skills

Social media marketing

Influencer marketing

Brand marketing

Cross-functional collaboration

Content strategy

Campaign management

Data analytics

Video content creation

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

Associate degree + 8+ years of relevant experience

Job description

We are looking for a Social Media Manager to own the ASUS brand account end-to-end in the US market. This role drives brand awareness, community engagement, and influencer content strategy across ASUS's consumer PC product category.

The ideal candidate is both a strategic thinker and a hands-on executor who takes ownership independently, connects content to business outcomes, and brings ideas to the table without waiting to be directed. This is an individual contributor role requiring close collaboration with internal teams, agency partners, and global stakeholders.

Essential Duties and Responsibilities:

• Strategize and grow ASUS's brand presence across all major social media & community platforms, drive consistent brand voice, audience engagement, and account health.
• Develop quarterly content strategies and manage publishing calendars, initiate campaign aligned to brand priorities, and product launches.
• Coordinate content production including copywriting, creative briefs, photography, video and short-form content.
• Identify, recruit, and manage relationships with relevant KOLs, influencers, creators and brand ambassadors. Negotiate partnerships, campaign deliverables, timeline and budgets. Build long-term relationships.
• Stay up to date on social media trends, platform updates, competitive analysis and best practices.
• Support go-to-market planning for new product launches and coordinate campaign execution across internal teams and agency partners.
• Manage social account growth, community SOV, campaign execution through performance analysis and reporting.

Knowledge and Skills:

• Deep understanding of social media and influencer marketing, with a proven ability to translate data and trends into actionable strategy.
• Excellent communicator with experience managing cross-functional stakeholders, agency partners, and external creator relationships.
• Highly organized and adaptable, with the ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Self-starter who takes ownership independently, anticipates problems, and brings proposed solutions.
• Bonus: hands-on content creation experience, such as scripting, on-camera, or short-form video direction, and familiarity with influencer management tools and analytics platforms.

Required Qualifications:

Years of Education & Work Experience

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field with 5+ years of experience in social media marketing, influencer marketing, or brand marketing — preferably in consumer tech or lifestyle.
• OR associate degree with 8+ years of experience as above.

Preferred Qualifications:

• Experience working in a fast-paced, deadline-driven environment.
• Proven track record of managing KOL/influencer campaigns independently from strategy through execution.
• Familiarity with TikTok, Instagram, and YouTube as both user and marketer.
• Experience collaborating with influencer or ambassador programs and managing creator relationships directly.
• Passion for consumer electronics, lifestyle technology, or creative industries.

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Up to 20% domestic travel may be required for events, shoots, or partner meetings.

$90,000 – $120,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.