Brand Social Lead: Strategy, Campaigns & Creators

Cypress HCM; Los Angeles (CA); On-site; USD 110,000 - 124,000; Full time

Job summary

Cypress HCM seeks a Brand Social Manager to oversee multi-channel social presence, strategy, and creator programs across platforms. You will guide title and brand-driven creative, manage external agencies, and shape go-to-market social plans with a focus on LTO and recurring programming.

You will collaborate with on-site teams and Licensees to execute campaigns, align with experiential leaders, and advance B2B social efforts on LinkedIn.

Responsibilities

• Lead title-specific, seasonal, and attraction-swap campaign social strategy and oversee go-to-market plan phases: tease, reveal, launch, sustain
• Lead the social strategy and creative direction from title and brand perspectives
• Manage always-on social agencies and ad-hoc content vendors for end-to-end production
• Approve monthly creative concepts and asset allocation before production with the creative agency
• Align on prioritization of LTO and recurring programming with the Experience Marketing team
• Partner with on-site Ops, Local Marketing Managers, and Local Social leads to support on-site programming, activations and events on social
• Expand focus on LinkedIn and B2B social strategy in consultation with HRBP, Employer Brand, and experiential leadership
• Collaborate with licensees on social strategy including audience targeting, creative formatting, distribution approach, and owned support
• Develop clear social playbooks for franchise titles and priority licensed experiences
• Oversee licensee-led creative providing ongoing consultation

Job description

Cypress HCM seeks a Brand Social Manager to oversee multi-channel social presence, strategy, and creator programs across platforms. You will guide title and brand-driven creative, manage external agencies, and shape go-to-market social plans with a focus on LTO and recurring programming.

You will collaborate with on-site teams and Licensees to execute campaigns, align with experiential leaders, and advance B2B social efforts on LinkedIn.